An icon or logo can can easily and symbolically alter what a brand means to its customers (Gardener 9). With both a psychological and physical mindstate, the Windows logo is easily one of the most iconic and visually satisfying logos in the world. With this statement, a logo also can both physically and psychologically represent, not only the company and its history, but also the customer. Logos are windows for the consumers eyes to read the history and meaning of a company, and Windows has literally created this concept through actually making their logo a window. The Windows logo is also simply designed, but uniquely thought of. This design is one that will be imprinted in the human mind forever in the history books. The logo consists of a window, not a flag as many mistake it to be, with four window panes, with a white cross intersecting them(“Design” 1-2). This quadrant with the cross are associated with the elements of earth and land (“Design 1”). The colors of the logo are red (represents fire), blue (associated with water), green (flora), and yellow (fauna)(“Design” 2). However, the …show more content…
With the new, strong, and highly recognizable logo, Windows values pervious brand history, represents to power of rendering, and signals change thinking and products ( Moreau 1,2, and Prigg 1). Every aspect of the logo also has both a literal and psychological meaning in its creation also. A reimagined Windows logo can often lead to the inference of a new, reimagined world or society. In life, we often look towards the future generations to tell us what the next big this is, and with this new iconography and visual dynamics appear. These symbols become dated in a world that is becoming more and more reliant on advanced technology (Gardener 1). With, the radical change in the Windows logo will help the company survive and remain iconic (Prigg