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Ethos Pathos And Logos In Presidential Elections

1391 Words6 Pages

In presidential elections, campaigns play a major role in bringing in the viewer’s attention and hopefully lead them to vote for the particular candidate. Almost all campaigns include forms of persuasion: ethos, used to show a level of authority and title, logos, used to demonstrate a capacity of knowledge, and also pathos, used to target the viewer’s emotions. Aside from these methods of persuasion, ad-makers also utilize visual and audio aspects to trigger the audience’s likeliness of voting for a candidate. Therefore, in this paper I argue how the use of cues and advertisements in primary elections could greatly contribute to a candidate’s position in presidential elections. The examples include Bill Clinton’s
Firstly, an ad from a previous reelection campaign, which includes Bill Clinton’s 1996 “America Back” video against Bob Dole, focuses on the future generations. This example exemplifies how effective advertisements were to catch people’s attention and that cues are useful, as it makes the audience suggest how strong a candidate he is. There are many inferences viewers can see, hear, and factors that make us think when …show more content…

This shows a level of prestige and happiness amongst all citizens in the United States. “We are safer, we are more secure, we are prosperous” are all phrases he said in the ad. The country’s future seems like it will be brighter than the past if he is elected president: and he was.
My ad for the 2016 presidential candidate is based on Hillary Clinton, and it will focus on the aspect of family life and the next generation. This relates to Bill Clinton’s idea of forming a bright future through different reforms that will improve the lives of citizens in America. The use of cues, which include visual and audio, can create a powerful view towards Hillary. The following mock campaign is my representation of a primary election

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Arnold Schwarzenegger is many things, a bodybuilder, an actor, and a politician. On this occasion, he is speaking as the governor of California to the Republicans at the 2004 Republican National Convention. The reason he is making this address is to re-elect President George Bush to the White House. Schwarzenegger focuses on one key theme throughout his speech, and that is that America is the greatest country in the world, and the only way to continue its greatness is by re-electing George Bush. Throughout his speech, Schwarzenegger uses many elements of rhetoric in order to drive his point home, the most effective being tone, use of Ethos, and use of parallelism.

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