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Ethos Pathos And Logos Summary

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The publisher’s intended audience are people who advocate for the rights of animals and are searching for different methods of testing products. The purpose is to inform the people that animal testing is “old school” compared to the new innovative ideas. They want the people to be aware that these experimentations are not successful with the animals nor when they are tested on humans. The acronyms ‘PETA’ stands for People for the Ethical Treatment of Animals. It is a non-profit organization that advocates for animal rights. The author appeals to the readers’ emotions by stating the countless torture and experiments that are carried out on the ‘poor, precious’ animals. The author appeals to logos by documenting statistics of animal testings

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