Colours drive 62 to 90% of your Sales!! With entrepreneurship becoming the newest craze worldwide and with everyone dreaming of having their own ventures, companies and start-ups are mushrooming at an exponential rate in recent times. With new players coming in the market, it is very clear that new brands are coming up, each with their own story, vision and thoughts to communicate to the whole world. Onset of new brands mean new logos coming up. Now, what exactly does a logo say? How does your audience perceive you from your logo? Logo, to be very informal, is a picture. Now, it is well known that pictures say a thousand word and the logo that you will use is no different. The logo that you decide to keep will say what the company/ venture …show more content…
The way a human mind behaves is studied by psychology. Studies is psychology has been going on for centuries. It has help the mankind in understanding how brains work corresponding to a certain situation or a certain action. It is one amazing field which has helped to generalize human behaviour to quite some extent. Now, from the point of view of business, customers too are humans( like duh!) and use their brains to make buying decisions. Thus, psychology is one field which has caught the eye of the business world so that they understand the reasoning behind consumer behaviour and use it for their advantage. Colour is one basic property that every object exhibits. Every object can be classified by its colour. From the dawn to the dusk, the human brain perceives colour off different objects and interprets the meaning in his or her own way. With the help of psychology, the generalised thoughts about colours have been determined. Can this finding help in business …show more content…
McDonalds using Yellow and Red, KFC using red, Ups uing brown and yellow, IBM using bue and white is not coincidence. These colour pallets scream a message. This message is seen by all of us, it influences our actions and the most amusing fact is that we don’t even get to know of all this. The stats that support this claim of colour playing a staggering role in increasing sales is very amusing. As much as _______________ The colour red for example, is proven to induce hunger. It is also used to invike the emotions of Physical courage, strength, warmth, energy masculinity and excitement. Blue on the on the other hand Depicts Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm Yellow is the colour that is perceived first by the human eyes and depicts Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. Green is called an earth colour and has cooling effect on te eyes and the mind. It expresses Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium,