Ethos Pathos Logos

780 Words4 Pages

Why is it important for colleges to have a mission statement? It is important for college universities to have mission statements because it indicates what the college academic policy offers students. Mission statements should provide the organization’s purpose and sense of direction while making the university look attractive within the organization to incoming students. A successful mission statement should be able to covey ethos, pathos and logos in some sort of way which will be used in principles of the mission statements. In this paper I will be evaluating, analyzing and comparing the three mission statements that I picked from University of North Carolina at Wilmington, Coastal Carolina University, and University of Florida along …show more content…

UNCW uses pathos to present their commitment to student’s learning and the environment on campus. By using an emotional appeal to the students, UNCW creates the written text equivalent of a hug, welcoming you to join their community. Logos is presented as “responsible citizenship expressed in our baccalaureate and masters' programs, as well as doctoral programs in areas of expertise that serve state needs.” These all apply to the list of services UNCW provides that might be logical for students to enroll in the college. In the publication by James Rajasekar, it states that a mission statement acts as an internal communication tool that conveys an organization’s policies, procedures, plans, and strategies, thereby guiding the behaviors and decisions of organization and …show more content…

The university uses pathos by “adopting the highest standards of integrity and accountability, and in committing itself to excellence through continuous assessment and improvement.” the university wants students to be devoted and lead them into the right direction of highest standard success and meet the educational needs of the students and the community. Logos is used by interacting and sustain stewardship of resources within the university. Simultaneously, the mission statement serves as an external communication tool to convey the organization’s intentions to the general public.” (Bartkus & Glassman, 2008). Coastal Carolina University’s intentions towards the general public is for society to be a responsible, fair and honest role model to the