In addition, Airey stated that there are some basic elements that we should have in a logo, such as: - Simple: Simplicity can make the design easier to be recognize and can help the design to be more versatile. - Relevant: Any logo must interpret the business correctly. The design must be relevant towards the industry. - Distinct: A different logo can separate your business among your competitor. But you also need to keep your logo recognizable. - Memorable: The logo should be easily remembered to the viewer. - Flexible: Logo design should work in minimum around one inch size. - Focus: You can only incorporate on one feature to help your design become outstanding. 2.1.4.2. The Sign or Symbol The choice of the shape can affect a logo. Shape …show more content…
Adapted from Joannès. (As cited in Miridjanian. J, & Ballias, M., 2011) 2.1.4.3. The Color Beside the logo, A way to make an excellence brand is through the color. Color is a fundamental part of the brand, they have responsibility to convey the philosophy behind a logo. Colors also convey message, emotion, mood, and add attractiveness. All of that colors are not equally created towards the human’s eyes (Al Ries 2014). Different colors can give different effect and responses when they enter the eyes. This is also the reason why colors can evoke differently in everyone (Olesen, 2014). With the explanation from The Logo Company, The Logo factory, Bourn and Olesen combined, the meaning of colors are as follows: …show more content…
It evokes feeling of optimism, clarity and warmth. Yellow is also a rich color, it sometimes can represent gold or treasure. Yellow is a universal caution color. However, yellow sometimes can be too bright that it can’t stand alone. Yellow will need a secondary outline, background or bordering color. Brands that want to put a smile on consumers faces usually use yellow. McDonalds’ golden arches are fun and friendly especially for kids. While UPS’ brown and gold shield is noble and slightly subtler. As in CAT, they use yellow to represent they are in construction industry where safety is priority. Orange Orange is creative, youthful, energetic and enthusiastic color. Orange doesn’t afraid to be a center of attention in a crowd. Orange is used in some warning labels. Orange frequently used in retail industry and often a “call to action”. Orange is a kid-friendly hue, Nickelodeon’s orange splatter grabs the attention of young minds across the globe, and Fanta and Crush orange sodas easily lure in those with a sweet tooth.