ipl-logo

Ethos Pathos Logos

1679 Words7 Pages
bulb-icon

Recommended: Essay on effectiveness of advertisement

Kinder Eggs, Guns, and Children

Ads convey bold and clear statements by using rhetoric. However, the rhetoric used in ads can differ in effectiveness. The difference can be seen between two ads by the organizations Moms Demand Action and States United To Prevent Gun Violence. Both advertisements are regarding the same issue, but utilize ethos, pathos and logos differently to persuade the audience. The aspects of rhetoric in both ads are similar, but the effectiveness of the rhetoric in each ad differs. Rhetoric can diverge in its effectiveness just by the way an advertisement presents itself. The organizations are successful in their use of rhetoric in their ads, but certain aspects of rhetoric are better in one ad more than the other.
Moms …show more content…

The emotions this ad stirs are very powerful. The familiar male NRA silhouette target on top of weathered brown paper is a normal sight (States United To Prevent Gun Violence). However, within the silhouette are two outlines of a woman and a baby. The image resembles a family. On top the targets are number scores with the bull’s-eye in the center of the baby’s head and in the top left corner of the ad there is a scorecard. A target like this is meant to leave the audience with an ominous feeling. The quote in big bold letters at the top right of the ad states, ”Bullets leave bigger holes than you think,” which makes the audience realize how the loss of a parent or child would horrendously affect a family (States United To Prevent Gun …show more content…

SUPVG and MDA are both reputable organizations amongst politicians and communities, but they did not rely on ethos in their advertisement to get their message across. The Pathos is clear-cut and persuasive in the ad by SUPVG. However, MDA’s usage of pathos is more compelling and complex, which makes the audience think longer about the effects of gun violence. The logos are good in both ads, but SUPVG’s logic is more potent and reminds people that gun violence effects more than just the victim. Each advertisement utilizes rhetoric brilliantly to properly convey its message. These two ads show that there are various aspects of rhetoric that can be used to convey the same message of gun sense. Even though various aspects of rhetoric vary in their effectiveness in each advertisement, both organizations were able to convey their call for more gun

Show More
Related
948 Words | 4 Pages

Guns need to be controlled. From the mass shooting in Newton, Connecticut that killed twenty-seven people, twenty of whom were faultless children at Sandy Hook Elementary, to nine people gunned down during Bible study in Charleston, South Carolina at Emanuel African Methodist Episcopal Church, guns have proven to be an extreme political problem. In 2011, former Arizona congresswoman, Gabrielle Giffords became a victim of gun violence, along with eighteen other guiltless people. She was shot at point blank range in the head while campaigning outside of a Safeway franchise in suburban Tucson, Arizona. Lucky enough to have a second chance at life, Giffords found the motivation to tackle the law of purchasing and owning a gun.

Read More
1332 Words | 6 Pages

Gun violence has been a massive issue through the modern age of humanity and has created a sense of division regarding the solution to this epidemic. In Adam Gopnik’s essay “Shootings”, Gopnik addresses the issue of gun violence and demands a change in American government policy to prevent the tragic killings of innocent lives. Gopnik harnesses the tool of emotion and passion to drive his essay. In Charles Cooke’s essay “Gun Control Dishonesty”, Cooke takes the polar opposite of Gopnik’s approach by utilizing factual evidence to prove the futility of gun control. Cooke’s essay overflows with logic and reason.

Read More
1015 Words | 5 Pages

Hundreds of thousands of Americans have lost their family and friends due to guns (Luckerson).” Former President, Barack Obama distributed a verbalization regarding the Sandy Hook elementary school shooting along with addressing many other gun violence incidents which have occurred in the past. Barack Obama delivered his speech, “New Gun Control Measures” on January 5, 2016, with the use of powerful pathos which appeals to the emotions of the audience. This was accompanied by enriching ethos which allows Barack to exploit his position, as president, to become more credible. While delivering his speech, Obama uses his authoritative glance, and elaborate hand motions to emphasize his points.

Read More
975 Words | 4 Pages

During the last couple of years, we have seen an increase in mass shootings in educational institution as well as the increment in gun related crimes in cities of the United states. This might seem like something new for many of us, but this is not the case. These types of events have been taking place through history, but it became noticeable once technology and social media became a major part of our lives. Being able to communicate in instants have been helpful when it comes to create awareness and send a message to the population. In 2012 the killing of twenty school children in Newton Connecticut, created a great impact in the population and led them to demand for change in regard of the gun industry.

Read More
1251 Words | 6 Pages

“Ferguson Effect Is Real and Hurts Minorities” An anonymous (2016) author of the Wall Street Journal wrote an article about something called the Ferguson effect. The Ferguson effect is officers backing off proactive policing in minority neighborhoods, and the resulting increase in violent crime. Then the author goes to say this “effect is exclusively in black communities. Where the Black Lives Matter narrative about racist, homicidal cops has produced virulent hostility.”

Read More
682 Words | 3 Pages

Demand Action for gun sense in Moms America mobilizes moms and families to advocate stronger gun laws. This organization is built for families who want gun violence to come to an end. This public service announcement (see Figure 1) takes place in a classroom. This PSA is clearly stating the past incidents involving school shootings. This PSA was published after all the school shootings that have happened.

Read More
1504 Words | 7 Pages

Additionally, the Brady campaign has won $70 million in verdicts and settlements on behalf of gun violence victims (Brady, 2024). The Brady Campaign reported successes are more intangible than other successes in the gun control movement (Almeida, 2019). Moms Demand Action has also been successful in their movement based on their evaluation of goals and achievements (Almeida, 2019). Victories of Moms Demand Action include legislative accomplishments, the election of candidates with “gun sense”, and open carry prohibitions in restaurants and grocery stores (Moms Demand Action, 2024). Guns Down America (2024) has had recent victories in passing laws that hold credit card companies accountable.

Read More
1524 Words | 7 Pages

Moms Demand Action is an organization created in response to the Sandy Hook Elementary shooting back in 2012, this organization urges people and businesses to take “a common-sense approach to protecting our children and families from the growing epidemic of gun violence in America” (“Moms Demand Action for Gun Sense in America”). In their photo series, Moms Demand Action tries to provoke readers into thinking about why the government bans items like books and chocolate eggs with toys inside of them, but not guns. The mothers argue that the government is not doing all that they should or could be doing in order to protect United States citizens, especially the children. However, protection does not always fall into the government’s hands, parents should always be teaching their children the importance of practicing good gun safety everywhere they go. If the United States collectively created stricter laws against who is able to have guns and families practice good gun safety the threat of gun violence would dissipate.

Read More
1092 Words | 5 Pages

Gun control is one of the most controversial topics today. Many believe that owning a firearm is a form of self-defense, while others say an armed civilian is highly unlikely to stop a dangerous situation from escalating. By controlling who can obtain a gun, acts of violence could be greatly reduced. This gun violence prevention ad was created by the group, Moms Demand Action, as a result of the tragic Sandy Hook Elementary shooting that took place in 2012. The group was started by a stay-at-home mom named Shannon Watts.

Read More
836 Words | 4 Pages

Guns don’t kill people. People kill people. Many believe this, but columnist Nicholas Kristof, author of “Our Blind Spot about Guns,” published in 2014 in the New York Times, disagrees. A rhetorical analysis should consist of: logos, pathos, and ethos. Kristof’s use of logos is strong due to the amount of facts and statistics he offers to his audience, but he fails to strongly use pathos and ethos, due to the lack of these elements Kristof’s argument is weakened.

Read More
1386 Words | 6 Pages

The use of and the owning of guns is a very hot and debated topic in society today. For many, this is a life and death debate due to the recent and numerous school shootings. These school shootings have caused an outcry for more gun control, specifically in relation to the Marjory Stoneman Douglas High School shooting. Despite these calls, increased gun control is not the answer. Most gun owners’ use their guns responsibly and for good purposes.

Read More
642 Words | 3 Pages

“Our Blind Spot about Guns” Rhetorical Analysis Essay American Journalist, Nicholas Kristof, in his essay, “Our Blind Spot about Guns”, addresses that if only guns were regulated and controlled like cars, there would be less fatalities. Kristof’s purpose is to emphasize how much safer cars are now than in the past, while guns do not have the same precautions. He constructs a compelling tone in order to convince the reader that the government should take more control on the safety of guns and who purchases them. Kristof builds credibility by successfully exerting emotional appeals on the audience, citing plausible statistics, and discussing what could possibly be done to prevent gun fatalities. Kristof begins his essay by discussing how automobile

Read More
1095 Words | 5 Pages

“Moms demand action,” involves two younger children that range between the ages of 6 and 8 years old. On the left side, there is an average Asian boy dressed in a red and blue shirt. He is holding a Kinder chocolate egg in the palms of his hands. On the right side, there is an average American girl holding an gun, and is dressed in a white and purple stripe shirt. The setting of this ad is taking place in a classroom; which involves desks, chalk boards, a calendar and behavior pens.

Read More
1015 Words | 5 Pages

In his article, ¨So You think You Know the Second Amendment,” Jeffrey Toobin, points out the duplicity of the NRA in their quest to re-interpret the Second Amendment. Toobin emphasizes that “for more than a hundred years” the “Supreme Court, and the lower courts as well” had found that the Second Amendment “conferred on state militias a right to bear arms- but did not give individuals a right to own or carry a weapon.” Toobin poisons the well when he says, “Enter the modern National Rifle Association.” Introducing a paragraph of critical comments about the group identifies this as an unwelcome appearance of the NRA.

Read More
772 Words | 4 Pages

So in conclusion, both of these advertisement are effective in getting their point across to their audience even though they don't use both of the same rhetorical appeals to persuade their audience. They also have two very different reasons for creating the advertisements, the

Read More

More about Ethos Pathos Logos

Related Topics

Open Document