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Ethos Pathos Logos

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The art of effective or persuasive speaking or writing is called rhetoric. Taking someone from a certain thought, point-of-view and pointing them towards another conclusion. Rhetoric began as a civic art in Ancient Greece where students were trained to develop tactics of oratorical persuasion, especially in legal disputes. A key role in business, persuasion, for people to understand your viewpoint and agree with you, especially when selling a product. Knowing how to convince people of your perspective is a valuable skill. There are three main elements to rhetoric. Logos, which means logic, Ethos, the use of ethics or image, and Pathos, the use of emotion. “Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible.” said Aristotle. (European Rhetoric) …show more content…

Its goal is to create a favorable emotional affection of the audience towards the objective of the speech. The overall ability to achieve pathos is eliciting emotions. There are various ways to achieve an emotional reaction in the audience. Here is an example, “ Did this in Caesar seem ambitious?/ When that the poor hath cried, Caesar hath wept.” ( Shakespeare 3.2.89-90)
Logos, the appeal towards logical reason, thus the speaker wants to present an argument that appears to be sound to the audience. It encompasses the content and arguments of the speech. Like ethos and pathos the aim is to create a persuasive effect. Logos deals with several aspects, which are concerned with the content, structure, and argumentation of a speech. Logos used in Antony’s speech, “I thrice presented him a kingly crown, which he did thrice refuse./ Was this ambition? Yet Brutus says he was ambitious, and sure he is an honorable man.” (Shakespeare

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Rhetoric is used in many different ways and in many different places. When using rhetoric a certain type of language is being used to persuade the audience to do something or believe in something. Martin Luther King uses many different types of rhetoric in “I have a dream” to persuade people to stand with him in fighting against discrimination of another race. Elie Wiesel uses rhetoric in “Keep Memory Alive” to persuade his audience to not be detached from the world and what is going on in it. King uses many rhetorical devices whereas Wiesel uses very few.

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5. Identify an example of logos in the speech. Explain why it fits the parameters of logos. “The orderly implementation of the Supreme Court decision, therefore, cannot be left solely to those who may not have the economic resources to carry the legal action or who may be subject to harassment.” Kennedy explains that from the situation, Americans cannot expect that African Americans can fight for their rights through legal action on their own.

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Readers are only able to understand messages and information a writer provides through the effective use of rhetoric. Rhetoric is the basis of communication, and when used effectively, the communicator succeeds in sharing his ideas with others. A rhetor who creates connections with his reader can determine how to use rhetorical strategies to best convey ideas. By understanding the writer and reader connection and by using appropriate rhetorical strategies, the rhetor ably delivers effective and persuasive messages to his targeted audience. Rhetoric is important when communicating as it permits readers to receive ideas in a way that is both convincing and effective.

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Pathos uses these ways to persuade; metaphors, stories, humor, words that evoke people emotionally, and changing of the tone of voice. The last appeal is "ethos" refers to

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With pathos, you can make up a story to persuade or you can come up with a speech to persuade. An example of pathos being used in the novel Animal Farm was again with Squealer. Since the pigs weren't doing their job once, Squealer used pathos to make the pigs feel bad about not doing their jobs and Squealer also used their old tyrant "Mr Jones" to persuade the pigs. "Do you know what would happen if we pigs failed in our duty? Jones would come back!

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Logos is the reasoning argument that may contain deductive or inductive argument. Ethos is the character and the credibility of the speaker. Pathos means the emotional response of the audience. (Ong, 1971) Rhetoric is used in expressing one’s view but when it is used in explaining the concept of God then it can raise certain problems. Three appeals that Aristotle had mentioned are not enough to explain the concept of God.

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Logos, or logical appeal, uses a clear line of reasoning supported by evidence, such as facts or data. Pathos, or emotional appeal, uses loaded or charged language and other devices to arouse emotions. Using these, he influenced people to follow him. If he would not have spoken up, the world could have ended up still being segregated today. Dr. Martin Luther King, Jr. used pathos and logos in his speech to draw in people so

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Have you ever written an essay, composed a letter or read a book? What do you need to do these things well? Rhetoric. It is the fundamental building blocks of good education, in enhancing one’s knowledge. It can inspire people to be generous, or provoke people to hate and fear.

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Pathos is an appeal to emotions and creates an emotionally provoked response to convince an audience. At the end of his speech, Obama assured America of a positive outcome if he gets re-elected saying “...and if I have the privilege of being your president for another four years, I promise you I will listen to your voices. I will fight for your families and I will work every single day to make sure that America continues to be the greatest nation on earth” (www.politico.com). When he mentioned this, he was implying to the American people that they would have a say in things that are going on. This signified the use of pathos because it related to people’s feelings by showing them that they have someone in charge they could instill trust into.

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Rhetoric is a way of speaking in a persuasive way to create an impact on the audience or have them think the same way as the speaker. The three main strategies of rhetoric speech is ethos, pathos, and logos. Ethos meaning the speaker is dwelling upon themselves, pathos meaning the speaker is using imagination to create emotion, and logos meaning facts and logic is used by the speaker to persuade the audience. Socrates used logos in a way that helped him exhibit an effective speech to prove which type of knowledge is worth knowing. In spite of this claim, Socrates was truly only showing the court that he really did not know much more than his name.

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Henry believed the only solution left was to go to war with Britain. So he gives a speech to the Virginia Convention to plead his cause. In his speech he uses many different examples of ethos, pathos, and logos. To begin with, pathos is appealing with the audience’s emotions. An emotional appeal evokes anger, laughter, sadness, fear, joy, pride, and etc.

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The term Rhetoric is derived from the Greek word ‘Rhetor’ which means an orator or a public speaker. The term generally refers to persuasive or impressive speech or writing, that is, the use of language which is dignified to persuade or impress people. It may sometimes be mere artificial eloquence, and may even be insincere or somewhat exaggerated. The term ‘rhetoric’ means different things to different people.

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The picture I chose, shows an image that is in the public eye of today’s society, the image of smoking and how people can be affected by it. In this picture, viewers can see how smoking can really affect one’s life and how the addiction can be harmful to not only the outside of the body, but also the inside. This photo shows a controversial side of the appeal that people become addicted to cigarettes and, even after trying to go cold turkey, some people still cannot get over the addiction. The first thing that is noticed is the noose. The noose is being wrapped around the woman’s neck comparing the cigarette to the noose in attempt to show death.

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| Department of Rhetoric and Writing Studies | San ... rhetoric.sdsu.edu/resources/what_is_rhetoric.htm The function of eloquence seems to be to speak in a manner suited to persuade an audience, the end is to persuade by speech. Friedrich Nietzsche (1872-73):. What is called "rhetorical," as a means of conscious art, had been active as a means of unconscious art in language and its development, indeed, that the rhetorical ... Rhetoric | Define Rhetoric at Dictionary.com www.dictionary.com/browse/rhetoric Rhetoric definition, (in writing or speech) the undue use of exaggeration or display; bombast.

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In the Introduction, Jay Heinrichs outlines the importance of Rhetoric in an Argument. Rhetoric is language designed to have a persuasive or impressive effect on its audience. Heinrichs also states that his reasoning for writing the book is to explain the importance of Rhetoric in an argument. In Part 1 Heinrich lays out the basics of arguing. Every argument has three steps.

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