The purpose of the company’s website is to provide customers products information, sell these products to them, give shoppers a place to explore more new things that they cannot find anywhere else, and give manufacturers a place to sell their ideas. The site communicate its purpose through provide shoppers enough detailed information while they are shopping on this website. Although the website’s home page is clearly different from all the other pages on the site, the key elements, such as the brand name and logo, the main navigation bar, and the website footer are still the same throughout the whole website. Also, the website use image and content to communicate its purpose to shoppers, as well as sellers. Title, heading, and color are other …show more content…
Below the brand name is a shot phrase “shop directly from people around the world” which tells customers the purpose of the website. Some information content on the website include: products information, products’ pictures, price information, customer reviews, shipping information, payment privacy policy, contact us, about us, customer service, privacy policy, and other information that related to this company. The homepage is well designed from the point-of-view of clarity and easy to navigate. The home page gives people a comfortable feeling by using simple content, image and color. When customers enter this website, they can know what is this website for and what they would expect next. The website enables users to find the appropriate navigation area effortlessly, differentiate between choices and provide a good sense if what lies beneath the links. The navigation area is located in a highly noticeable place, and perfectly directly adjacent to the main body of the page. Customers can find the navigation bar in the top of the page. The only thing that needs to improve is the navigation bar. The navigation bar does not follow the page when scrolling down, so customers need to back to the top page if they want to change the category they want to