Identify and evaluate marketing opportunities Part 1: Research and identify possible marketing opportunities: Introduction: Mushroom Place is a grower and distributor of Mushrooms in Melbourne Victoria. It is a family owned company and has been running for 30 years, employing up to 15 different staff. It distributes mushrooms to 5 star restaurants, hotels and major supermarket. Its main focus is to produce the best mushrooms with less water content, which increase the texture and the flavor of the mushrooms itself. However there are a lot of problems along the road that needs to be faced. One of them is Mushrooms Place need to concentrate on producing its product at an affordable price to compete imported products. Review of The Mushroom …show more content…
However there is no significant effect to the sales of the product. Different strategies have been used such as SEO, search engine optimization and Google advertisement where when people are interested in mushrooms and search about mushrooms in Google, there will be an advertisement link on top in which a customer can click to view our products. Other strategies such as advertisement in Facebook and Instagram have been used to gain customers however it failed. Free mushrooms have been provided to the different people in order for them to upload recipe in to the website, unfortunately it failed. The Mushroom Place products on market trends and developments: Organics vegetables and healthy foods are experiencing an increase in demand over the past few years and will be increasing in the future. The mushrooms produced by The Mushroom Place fall in to these categories and with proper marketing techniques it will be able to increase overall sale of the product. The Mushroom Place new and emerging markets: Mushrooms are well known for their health benefits. Mushrooms come in different varieties and each of this variety have their own benefits and will be able to cure different …show more content…
profitability will not significant impact on significant impact on Agents Using different agent be experience in this the growth of the the market share of will be helpful to opportunity since company and the the product. If the increase the overall commission need to be product. Different product meets the sale of the mushrooms. distributed to each people will be aware of customer standard Each agent can engage agent for the sale of the availability of the and requirement it with few different the product. product range will be able to become restaurants and chefs, Furthermore since the provided by the a market leader. In which will then order product is not sold in company and reduce other words if chef the mushrooms bulk, there is an overall complexity as likes it and use it to through them. increase in overall for the customer. cook their food and if operating cost. customers are happy with the food, the chef will order more and the customer will be curious of