Intelligence is a widely used construct in both the academic and pop-culture community which was particular evident in Hofer-Shall’s blog (2012). There is an ongoing debate in the literature about what should consist as intelligence, particular about whether social intelligence (SI) should be classified as a form of intelligence. Wechsler developed a very popular definition for intelligence that is still currently being used in literature (Sivakumar & Arunachalam, 2012; Goldstein, 2013; Horton, & Reynolds, 2014). Wechsler (1944) defined intelligence as “the aggregate or global capacity of the individual to act purposefully, to think rationally and to deal effectively with his environment (p.3). Wechsler strongly believed that factors influenced individual’s intelligence such as age, experience and the environment (Kaplan & Saccuzzo, …show more content…
This blog describes and promotes a playbook that that is supposed to increase businesses productivity and profit by capturing, analysing and applying the social data appropriately through a SI perspective. There are twelve detailed reports that cover four areas of interest which include discovering the value of social data, planning a SI strategy, act on social data effectively and optimise SI practises. Discover the value of social data involves describe SI and providing past examples of businesses that have implemented SI causing positive results. Planning a SI strategy is self -assessing where the business is at currently to be able to prepare an optimal SI strategy. Act on social data effectively is including a set of reports that detail the improvements and involvements within a company through the use of social data and technology. Optimise SI practise is including reports to help businesses evaluate and optimise performance (Hofer-Shall,