Example Of Ethos Pathos Logos

Creative Brief: Appealing to Pathos, Logos, Ethos, and Kairos in Advertisements

For my poster, I addressed the difficulties of the beginning of the spring semester in college, displaying how stressful reading new syllabuses and deadlines can be and for my additional advertisement, I addressed how overwhelming the spring semester can be for students and included stress-reducing tips and advice for a successful semester. Essentially, I appealed to logos, pathos, ethos, and kairos in both my poster and brochure by providing information, establishing credibility, using relevant phrases, and appealing to a specific audience at a specific point in time. The term "pathos" refers to the way emotions and feelings are evoked in an audience. In my poster

For my poster, I established logos by addressing the benefits of taking a break when feeling overwhelmed with schoolwork, reminders, and notifications. By addressing the benefits and importance of taking a short break in college, I appealed to logical reasoning by stating specific examples of how taking a break during schoolwork and studying can be beneficial and even help students perform better when they are more rested. Moreover, by addressing the importance of taking a break, I supported my main point of view on the issue of feeling stressed and overwhelmed in college by addressing specific reasons the spring semester or the beginning of any semester can cause many students to stress, including syllabus week, adjusting to new classes, and viewing deadlines for various assignments. Furthermore, I appealed to logical reasoning in my poster by stating how all college students experience some form of stress and that the beginning of the spring semester can be stressful, so that the audience may understand why the benefits of taking our break are significant to my main point. By using logical reasoning to support my point, I desired to develop pathos and logos through the same information by explaining the benefits of taking a break, which appeals to logos by providing important information and pathos by creating empathy in a student audience who can understand the

I created ethos in my poster regarding an issue that is faced by college students by establishing credibility as a college student by including relatable graphics and information that establishes a mutual understanding between college students. Initially, I created a graphic that displays a cellphone with canvas notifications and reminders that can be relatable to college students, and since canvas is used by all students that attend Saint Johns River State College, it establishes credibility with a specific audience. By presenting a realistic and relatable graphic, it helps the audience understand that this specific viewpoint comes from another college student, so it develops ethos by creating credibility with the desired student audience. Additionally, I displayed a list with specific dates that apply to the spring semester at a specific college, so it creates ethos with a specific audience, which includes not only all college students but specifically students at Saint Johns River State College. By displaying dates, reminders, and canvas notifications, I established ethos by developing a relatable topic with a college audience. Additionally, I stated, "We've all been there," in my poster to establish credibility as a college student. In addition to