ipl-logo

Ethical Behaviour In Relation To Marketing Essay

1081 Words5 Pages

What is ethical behaviour in relation to marketing?
Ethics are the moral principles that govern a groups behaviour or the conducting of an activity. Marketing is the action of business of promoting and selling goods and services, including market research and advertising. Therefore, ethical behaviour in relation to marketing refers to the conduct that goes beyond the legal requirements. Following an ethical practice is not a legal requirement therefore, some marketing strategies and practices are considered unethical. There has been a lot of ethical criticism in regards to marketing which see some businesses adopt unethical behaviours when marketing their business or product, for example: o Use of sex to sell products- Often an overuse of sexual …show more content…

What government regulation applies to marketing?
Government regulations in regards to marketing are highly important as they allow the business to understand what is an accepted business practice and what is not. This can relate to advertising, pricing, distribution and operations of the goods and services. Government regulations relating to marketing aim to: o Protect …show more content…

The ACCC promotes competition and fair trade in markets to benefit consumers, businesses and the surrounding communities. They also regulate national infrastructure services. Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading and consumer protection laws. In regards to marketing the ACCC provide a broad outline of what is and is not allowed in terms of how to price goods and services, components allowed and not allowed when advertising goods and services

Show More
Related

Foxtel Business Ethics

537 Words | 3 Pages

The Australian Consumer Law (ACL) sets strict legal guidelines that all business must abide to. The ACL is enforced and administered by the Australian Competition and Consumer Commission (ACCC), as well as State and territory agencies (Australian Consumer Law 2016). The ACCC ensures that the advertising of a product is not misleading or deceptive to the consumer (Class Notes, 2016). As well as the ACL and ACCC, the telecommunications (Customer Service Guarantee) Standard 2011 is enforced upon Foxtel, requiring that they meet minimum performance standards (Foxtel 2016).

Read More

Coca Cola Rhetorical Analysis Essay

1061 Words | 5 Pages

Advertising is the best way to get a message across to a certain audience. It serves as a mean of communication of a product or service. It is broadcasted through every media around the world in order to make any product known. The brand Coca Cola is one of the most known companies in the world; their main product is a type of beverage. Throughout the years, this company has been making history with their worldwide advertisements.

Read More

Legislation, Codes Of Practice And Standards Affecting Marketing Operations

776 Words | 4 Pages

Another way is to amplify sales 1.Complete the following table to identify an example of legislation, codes of practice and standards that affect marketing operations. Item Provide an example and explain its relevance to marketing Legislation The Competition and Consumer Act's purpose was to raise the welfare of Australians through the advancement of competition and fair trading and supply for consumer protection. The Act deals with almost all prospects of the marketplace: the relationships between customers, retailers, wholesalers, competitors, and suppliers. Code of practice Marketing codes of practice, as defined by the ADMA, are a set of cords of conduct for marketers to promote a culture of best practice and to minimize the risk of breaking

Read More

How Does John Lewis Use Advertising Methods

517 Words | 3 Pages

Advertising- Advertising is a paid method of promoting ideas, goods or services by companies and businesses. Advertisement involves the business to communicate a message to their target audience, who they are targeting their product or service to, therefore to encourage them to purchase the product or service. Coca- Cola uses advertisement to promote their products and they use many different forms of advertisements.

Read More

Case Study For Applied Behavior Analyst

982 Words | 4 Pages

Giovanna Eynaudi Ethical Conduct for Applied Behavior Analysts Case Study: Evaluate a Program Based on Monitoring Data Background Information and Present Level of Performance Jane is a 5 year old kindergarten student who attends Nova Elementary school. She is placed in a special education classroom with 1 teacher, 1 aide and 8 students. Jane also has a temporary 1:1 aide that is with her all day that has been provided by the school district to assist in the implementation of this behavior plan. Jane has a few words that she uses functionally (hi, more, mommy, juice, all done, bye bye) but is not fluently verbal. She can occasionally imitate words modeled for her, but not consistently.

Read More

Business Ethics Case Study Patagonia Essay

549 Words | 3 Pages

Patagonia is a very popular clothing company that provides high quality wear designed for people that enjoy being outdoors. The provide good quality warm clothing such as jackets and flees for reasonable prices. Not only do they provide a great product, but they also make it their aim to make a positive impact by contributing to the industry and by also creating high standards and values which is something that popular brands should always do. Profitability for a company is linked to their ethical standards because it builds a reputation for the brand. It has been found that many investors determine if a company should be invested in by also looking at their social impact.

Read More

No Children's Advertising To Children

1319 Words | 6 Pages

These regulations were established to protect children from being directly deceived by any company trying to promote their products to them. The Broadcast Code for Advertising to Children has various rules and standards. Many of which include: No children 's advertising may employ any device or technique that attempts to transmit messages below the threshold of normal awareness. Products not intended for use by children advertised either directly or through promotions that are primarily child-oriented. Price and purchase terms, when used, must be clear and complete.

Read More

The Pros And Cons Of Deceptive Advertising

1095 Words | 5 Pages

Ethical issues concern in marketing has always been noted in marketing practice. According to Baker and Hart (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad. In this essay, it addresses the issues about how marketers should evade deceptive advertising as well as unethical pricing. Deceptive Advertising Deceptive advertising is known as false advertising.

Read More

Essay On Ethical Leadership

1451 Words | 6 Pages

“Ethics”, in an organizational context, comprises a set of behavioral standards, expressed as norms, principles, procedural guides, or rules of behavior, defining what is appropriate (right) and inappropriate(wrong). Grounded in a system of values and moral principles, these behavioral

Read More

Business Ethics Case Study: The Johnson And Johnson Case

1262 Words | 6 Pages

Introduction The key ethical issues that were presented in this case study were quality control, lack of customer care, responsiveness, and harming the customer. The Johnson and Johnson case may have been seen as a turning point due to many things the company did right. However, there were many ethical issues in this case which will be explored more throughout this paper.

Read More

Salespeople: Primary Roles

810 Words | 4 Pages

There is also the factor that pressure to act unethically often comes from salespeople having to work both with their companies and customers, the goals of which do not always align. Salespeople might do something unethical to close a sale with a customer, but in the long run, that type of behavior will be detrimental to the salesperson’s career, reputation, and could hurt the

Read More

Swot Analysis Of Regal Marine

1559 Words | 7 Pages

Provide good customer service where customers are contacted, when a boat is purchase and a customer care call even having a boat over a period of time. 3. The constant innovation and patenting so customers can get better product each year, because in the marketing industries parts can be copied

Read More

Literature Review On Unethical Behavior

2877 Words | 12 Pages

In my following literature review, I will be summarizing and discussing five articles that I have researched which all relate to different businesses that have portrayed unethical behaviours in some way. I will also be

Read More

Essay On Public Relations Ethics

1430 Words | 6 Pages

Public relations practitioners are faced with many challenges when it comes to abiding to the code of ethics in public relations, and making sure that they are accountable to the interest of the community, their clients and employers. In most situations these three groups of people have different expectations, values and beliefs, hence realistically it is very difficult to achieve perfect symmetry. As a result, practitioners are faced with many ethical dilemmas, as the area of ethics is a grey area. The definition of ethics explained by Parsons (2008) stated that public relations ethics is the application of knowledge, understanding and reasoning to questions on what is that right or wrong behaviour in professional practice of public relations.

Read More

The Importance Of Business Ethics In International Business

1039 Words | 5 Pages

Basically, ethics are at their essence which is it is the moral judgments about what is right and what is wrong. Business ethics is focusing on examine the policies and conduct within the context of commercial enterprise in an organizational as well as in an individual level. In business, the ethics in business is an applied ethics where professionals and researchers use principles and theories to solve any ethical problems that exist in business. At the quarter of the 20th century, as technologies like internet have made world business or international business all more viable, the business ethics domestically have grown in importance along with the power and significance of major businesses. So that, international business ethics take center stage as a major concern of the modern era.

Read More

More about Ethical Behaviour In Relation To Marketing Essay

Related Topics

Open Document