Ethos, Pathos and Logos Ads
Puti Alifa Djamalludin M.
(2101695320)
There is various way in which person can convey their opinion without causing a strong objection from the intended individual. According to Aristotle, a philosopher from Ancient Greece, in expressing an opinion or a statement there are three main aspects or qualities that must be owned so the other individuals can listen and accept the opinions that we convey and the three aspects are Ethos, Pathos and Logos, on the other hand the persuasive communication or can be referred by the term of rhetoric, Ethos, Pathos and Logos are also the three main aspects if you want to persuade the audience.
The first one is Ethos, Ethos is a form of credibility. People tend to listen more to people who have influence or who are regarded good by the society. They must be able to be trusted by the audiences. Trust is an important element for communication, the speaker should be able to convince the audience that he is indeed competent and qualified to convey the messages that they needed to convey.
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And this is important in determining what things you will use to keep them interested in what you want to convey.
The last one is Logos, Logos basically is a form of persuasion that has a logical meaning. They are able to provide a broad and detailed description of the message. The audience can confront what the speaker has to say as something truly rational and