Greek philosopher Aristotle was a well-known rhetorician who taught individuals three proofs that could help you have a successful argument. These three proofs are ethos, pathos, and logos. The technique of ethos is used when an expert of high status or authority is used to talk about an argument. A message that is talked about by someone with a higher status is more successful because listeners see them as a trustworthy and reliable source. Another proof is pathos, a technique relying on playing on the audience's emotions. Pathos persuades others when an argument uses fear tactics, tragedy, humor, etc. as a way of manipulation. The third proof is logos which appeal to viewers through logic. Logic can be shown when an argument contains data, statistics, facts, and any other form of evidence that can support it. The …show more content…
Starting with the music that is playing in the background, a slower and sad song is heard. Coupled with the script that the celebrities read, phrases such as “it’s not a toy he wants this holiday”, the audience can’t help but feel sorry for these children. Hearing that instead of receiving toys for Christmas, the child’s biggest desire is for them to be in better health. Another technique used that is linked to pathos is the images and clips of sick children from the hospital. It is through all of these mechanisms that creates a more melancholy feeling and makes the viewer feel upset for the children depicted in the commercial and asking themselves how they can help. Finally, the proof logo is shown in the advertisement. The claim is that St. Jude is heavily supporting sick children and their families, and evidence is used to support it. The logic used is that the hospital has the best survival rates for children with the toughest childhood cancers. Another phrase they use is that the parents don’t have to pay for any of the medical