Consequential Ethical theory It is a part of normative ethical theories and it means that the consequence of ones behavior is an ultimate mean for anyone to judge the rightness or wrongness of that behavior. So, from the perspective of a consequentialist an ethically right act is the one that will inherit good outcome or consequence. It usually explains the saying “the end justifies the means” which means that in order to achieve a goal, take any route which leads to achieving it. Example A skincare salesman who gets to know that the product of Company X that he is selling is actually good for skin at initial stage but causes burns after using it for a few weeks. As a consequentialist he will think about all the pros and cons of selling that product further but will eventually think that I get profit in selling these what happens to the skin of customers is none of my concern all I should do is sell as many products I can and that my role and my duty towards the company. He will think about all the consequences and then take a decision which will give him happiness at the end. Non Consequential Ethical theory It judges the rightness or wrongness of an action based on properties intrinsic to the action, not on its consequence. A non consequentialist won’t think a lot while taking a decision, all they think while taking a decision is that whether this decision will benefit anyone or if it will harm anyone they forget the outcome related to it. He/She can be selfless while