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STEEPLED Analysis To Analyze The Macro-Environmental Factors

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STEEPLED ANALYSIS
A STEEPLED analysis is one way of collating current information on a new development across different influencers and to forecast how those influences may develop over time.
STEEPLE is one of the concepts that are used to analyze the macro-environmental factors that are used in business analysis. It is an extension of PEST model. STEEPLE is very often used with the SWOT analysis, which acts as an analysis of internal factors.

STEEPLE stands for:
Social: Social factors include demographics, lifestyle, age groups and education levels etc.

Technological: Factors include the state of the technological advancement and trends in technology etc.

Economic: It includes economic factors like GDP growth rate, inflation rates, interest rates set up the central bank etc.

Environmental: It includes weather and climate of the region, the flora and fauna of the region, etc.

Political: It includes the type of Government that exists and its ideology exhibited by the various tariffs imposed, incentives given, and the stability of the government etc.

Legal: as the name suggests, the legal factors include whether any law …show more content…

It means that company has to follow laws, regulations and ethics simultaneously not one part only. No company can exist out of the legal framework of the country. They have to operate within the legal framework within the respective country. Sometimes they also have to follow international standards and norms to comply international treaties and conventions. In India, there are Government and private bodies to govern when it comes to marketing campaigns in India. There are recent instances in which these bodies have become to a certain extent active and followed strict

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