Coaching is growing rapidly, and it has become $1 billion per year industry (Liljenstrand & Nebeker, 2008). In the last decade coaching had exploded. As the International Coach Federation(ICF) reported, from 2012 to 2016, the number of coaches had grown from 47,500 to 53,300 all over the world. Moreover, western Europe was estimated to achieve the highest number of coaches as it accounted for the largest share 35% (Coachfederation.org, 2018). Even though coaching has been provided in the past year, it is still becoming offered by a wider range of services which depend on the needs of clients. As the Figure 1 (Coachfederation.org, 2018) shows, the coaching practitioners mainly coach managers which are mentioned mostly, followed by executive, …show more content…
Different kinds of coaching are involved with different motivations (SEGERS et al, 2011). Executive coaching: it is meant to facilitate an executive (or a manager) to enhance the organizational skills, it is always a kind of one to one relationships with a coach. It will focus on personal goals to explore values, motivations through thinking, feeling and actions. Coaches can advance to increase self-awareness of the executives’ blind spots, finally bring the clients positive changes and improve the quality of working and personal performance (Kilburg, 2000). It is helpful to make decisions in business and keep work-life balance. Business coaching: coaching in business context is generally designed to help employees to enhance new skills, possibilities in individual or small group learning. This kind of coaching service can be applied to different types of organizations. Coaches will help managers to achieve organizational advancement and business success (Zeus & Skiffington, 2000). As the survey by Manchester, Inc. reported that, more than 45% of CEOs thought their senior-level employees need business coaching services. A survey in UK found that, 90% of managers who come from 664 organizations regularly used coaching services, furthermore, two thirds of them selected coaching practitioners (Hamlin et al,