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Executive Leadership Goals

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I am pursuing an online Master in Communication Management from USC Annenberg School for Communication and Journalism because I see myself as a future leader in influencer relations and marketing. With this degree, I aim to learn and apply effective strategic communication, marketing, and research skills as the industry evolves because of advancements in both traditional, digital, and social media technology requiring proven and innovative methods to be impactful and successful across numerous platforms. My goal is to increase my executive leadership potential as I transition from film and television talent representation into influencer relations and marketing.
I choose USC because as a California native, I want an institution with a solid …show more content…

I want to strengthen my leadership skills to effectively communicate within an organization, supervise teams, and collaborate with key decision makers to build a solid partnership. As a future leader and decision-maker in the influencer marketing space, the courses CMGT 500: Managing Communication, CMGT 502: Strategic Corporate Communication, CMGT 508: Communicating Strategy and Change, and CMGT 541: Integrated Communication Strategies will address issues I look forward to exploring because each focus on communication topics vital to the healthy ecosystem of an organization and the ever-evolving topics related to current trends in new media. I want to develop my research skills due to my fascination of the art of gathering and applying useful analytics and other quantitative information to create strategic plans to attract engage and persuade a targeted audience. As part of my second undergraduate major, I enjoyed a tough Econometrics course. For my final project, I applied quantitative variables to forecast a box office successful feature film. Fun! With courses such as CMGT 510: Communication, Values, Attitudes and Behaviors, CMGT 540: Uses of Communication Research, and CMGT 587: Audience Analysis, I want to learn how to research, understand, and apply data to create conversations and support strategic plans to maximize returns on qualitative and quantitative investments. I need CMGT 505: Communication in Work Settings because I want to revisit internal communication as I prepare to be an executive leader of a team of like-minded colleagues. Due to my experience in work environments with poor leadership, destructive communication, and outdated organizational cultures, I can recognize my unique perspective to use my negative experiences to influence positive change. I am grateful for this

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