The restaurant industry is a fast paced competitive industry, and it continues to evolve as tastes and diet fads change. There is room for industry expansion with niche dining options, or in underserved markets. The industry trends suggest that healthy eating, organic, and farm to table options are experiencing the fastest growth according to the National Restaurant Association. Furthermore, the National Restaurant Association states: “Driven by an improving economy, restaurant industry sales are expected to hit a record high of $709.2 billion in 2015. Although this will represent the sixth consecutive year of real growth in restaurant sales, the gains remain below what would be expected during a normal post- recession period …show more content…
Restaurant consumer’s tastes vary among demographics; however, it is possible to address needs in certain segments. Generally speaking fast casual and limited service restaurants continue to show consistent growth suggesting there is additional need within the food service industry for these establishments. The location of “Take 2” enables a college student or young professional the opportunity to escape a busy day at school or office to escape to an atmosphere conducive to conversation or quiet spot to …show more content…
They bake their bread fresh deli and also serve breakfast. What Panera Bread lacks “Take 2” Sandwiches will exploit in order to gain local market share. These negatives are potentially very important qualities that our proposed constituents may consider. Panera Bread is a large business that lacks the small town/small business dynamic. Their menu offers some organic foods, but cannot offer local products due to the logistical challenges these products would present. These added costs would translate to consumer costs for corporate level staff to supervise large work