AMITY UNIVERSITY
SUBMITTED BY ANURAG SINGH YADAV GROUP B
Executive Summary
The illuminati is a new night club that will focus on attracting the students of amity University, with a student population that exceeds 22,000 and growing by
15% each year. The night club will be located on a very good location where the population of students is maximum . the club will be on the top floor of the building so the view from there would be awesome. There would be drinks and dance and lots of fun. The main thing of night club is to control of security that would be given to the best hands in the city. The possibility of any tragedy
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The company will target on teenagers and college girls who are looking for fun. The club will mainly create the environment the no other clubs are proving in that area. its on the rooftop of the building, the amazing view of the club would be our key for success. At the initial state, the rates for the drinks and entry would be cheaper as compared with other clubs. We will focus mainly on Wednesdays that will be marked as ladies night, where the entry for girls and two complimentry drinks would be free. FRIDAYS AND SATURDAYS would be very special, famous djs and crews would be invited to entertain the crowd. Friday would be the most expensive …show more content…
Beyond its traditional uses, it 's also a place of social gathering and conversation. As a result, we will add additional square footage to this part of the venue including a couch, TV, music, and plenty of social space.
• Floor design. No doubt, females are more observant of design, and the impression it conveys, than males are. Therefore, careful consideration will be put into everything from colors, to fabrics, and materials.
• Music. This is a critical one. We will hire DJs who have the best satisfaction rate with the female clientele.
Sales Strategy
There will be a grand opening weekend March of 2002, which the cover charge will be waved for all women customers. We will then establish a traditional Ladies Night, every wednesday.
The cover charge will be 600. This is cheaper than the downtown clubs.
Our sales strategy is to open earlier and provide entertainment to bring in an early crowd before 10 P.M. Comedians and Comedy Acts will be booked into the early evening time slot. We will also have contests sponsored by businesses and products that are marketing to our core customers.
Management Summary
The management team is a strong one. Together we share a single vision: to provide a unique and entertaining experience through exceptional