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Executive Summary: Prince Ad And Print Co Ltd

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Our company name is Prince add and print Co ltd. We create advertisement for different brands, companies' and for new businesses. These advertisements can be in a newspaper, on Television, in a magazine or online. Our company also print pamphlets in different styles and colours to attract more customers from lower range to higher range, according to the customer needs. We are providing our services from seven years in the market in all of the states of Australian. We promise quality service to all of our customers. If you need your business to be advertised we are always here to help you.

Advertising brief:

1. Tommy Hilfiger is a quality product group that produce a wide collection of item for consumption gifts from men, women and children …show more content…

Introduce a variety of different types of clothing, with individual figure for different body types. The price of the swimwear is very reasonable which is easy for people to purchase to increase the sale of the product. The product is with high quality. Give 10% discount to Tommy card holder members. Target people in the market are 18-45 years old.

Factors which may affect consumer responses:

1. Culture: Culture is the strongest factor that can affect the sale of the product in the market. Taking the concern of the global advertising culture can a play the role of the fence among the sender of the product and the receiver of the product. This is like personal values of the person will affect the attitude of the people towards the advertisement of the product. Culture has a very strong affect on the society. Some people do not accept change just because of the new trend in the …show more content…

Age: Another factor that can affect the product is the age group of people. Sometimes old people do not accept the new product because of the difference in their ethical values from today's modern society values. This has a great impact on the sale of the product. But the young generation is more conscious about the new trend in the market.

3. Lifestyle: every community has a different like style. So this factor cannot be ignored without its affect on the product. Most of the people in today's era buy product according to the new trend in the market but others stay with their old outfits according to their family values.

4. Economic: economic affect is cost ambitious and varies in the society. It depends on person's values, believes, economical circumstances and economic surroundings of the

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