Not only is the utility of the food outstanding but the quantity of the food is equally outstanding. All of Texas Roadhouse’s meals come in large portions, enough to save some and take home for later. Multiple times, boxes are needed to pack up leftover food that was not indulged. For outstanding quality food and big portions, their prices are not excessive either. For the amount of food received, the price of the meal is affordable.
Chipotle’s strategy was to keep the menu simple and avoid selections such as coffee and desserts which would complicate the store operation and reduce productivity. Chipotle management has invested time to try, test, and to fine tune the menu items which has not changed over the years. Similarly, Chipotle has applied the same basic strategy of keeping the menu items limited and simple to the other ventures such as their two Shop House locations in Washington
He states that healthier food is expensive, and sometimes the cheapest way to have fewer calories is McDonald’s. Freedman argues sometimes healthy food is not
“As a culture, we no longer discuss healthy eating without also discussing unhealthy weights…eating too much-often without any parallel warnings against eating too little…overeating constitutes ‘the greatest threat’ to our survival” (Maxfield 444). The main point in both of these articles that both authors agree with is the fact that people don’t add up all their calories they eat daily, which should be less than or equal to 3500 calories. When you go to a fast food restaurant, usually a normal “healthy” person would get a salad, large drink, and a side item like fries; this normally doesn’t seem like a lot of calories, but then you add the dressing and this healthy lunch turns out becoming an unhealthy 1700 calories already in one meal. Not only is fast food a lot of calories, but it is really cheap too, and most people spend their money on this instead of eating healthy and spending more money. “Americans spend less than 10 percent of their income on food; they also spend less than a half hour a day preparing meals and little more than an hour enjoying them” (Pollan 439).
For starters, the price gap between actual groceries and fast food is astronomical. When you can buy a burger at a fast food restaurant for a dollar but a salad at the same place cost 7 dollars, the cheaper option—more times than not— appears to be more desirable. In many cases, the financial burden forces them to sacrifice a healthy lifestyle for full bellies. While accessibility to healthier food choices is scarce in many areas, fast food restaurants have managed to appear on just about every corner.
Political • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.
PESTLE Analysis Political : Political factors internationally have effect on Starbucks businesses and their profits . Taxes to business environment is affected by politics, but the main political factor is about sourcing the raw materials and so it has gathered a lot of attention from politicians from the source countries. For the reason company wants to obey the social and environmental standards also there is a deep link between political and economic stability. More the politically stable the nation is the more economic environment. They also have tax policies and regulatory pressure on them.
These actions are not the right thing to be done from a business viewpoint. Therefore, Starbucks is seemed as extremely unethical and
Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.
Starbucks is known for their great tasting coffee, tea, pastries, treats, sandwiches, tumblers and other miscellaneous items. Conversely, they are mostly known for their different types of coffees such as expressos and cappuccinos while providing a top of the line comfortable café experience. When companies such as Starbucks have multiple products, it sets them apart which will assist in achieving the overall financial health. Their mission is “To inspire and nurture the human spirit – one person, one cup and neighborhood at a time” (Starbucks, 2018).
Starbucks sells high quality food and brands for affordable prices. Recently, the company launched a wine collection in addition to the coffee. Now, customers can enjoy a coffee in the morning and a wine after work. This strategy will bring more revenue to the company and will put the Starbucks on the map with other great small shops. The brand has also positioned itself best coffee brand in the market by providing attractive store design, unique environment, elegant taste and high quality coffee beans (Kotler & Keller, 2009).
According to Business Week, in August 2002, the company ran 1,200 international outlets, from Bejing to Bristol, 400 of 1,200 new stores would be built overseas and expected to double the number of its stores worldwide to 10,000 in three years. The plan had been done from the early expansion in 1995. At this time, the firm built a subsidiary which is assumed for Starbucks business development outside North America and operated by Peter Maslen with about 180 multi-nation and multi-lingual managers located in Seattle and three regional offices around the world. Actually, the first international expansion in Tokyo, Japan (1996) then other succeed in different countries such as the Philippines, the U.K, Malaysia formed Starbucks’ goal. Schultz want to lead the company to a ubiquitous image as a powerful brand in the world.
Apple Apple is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The two Steve’s - Jobs and Wozniak - may have been Apple's most visible founders, but were it not for their friend Ronald Wayne there might be no iPhone, iPad or iMac today. Jobs convinced him to take 10% of the company stock and act as an arbiter should he and Woz come to blows, but Wayne backed out 12 days later, selling for just $500 a holding that would have been worth $72bn 40 years later. (Rawlinson, 2017) Apple has a huge net worth of around US$900 Billion.
STARBUCKS SINGAPORE 1.0 INTRODUCTION Originated in United States (US), Starbucks selected Singapore as the third international market to expand its business in 1996. It offers all-embracing products of coffee, handcrafted beverages, light food, merchandise and consumer products as well as an exclusive Starbucks experience to the customers. Starbucks Singapore prides itself on the 100th store expansion in 2014 (Priscilla, 2014). The company is staying ahead in the Singapore coffee chain industry, yet it is facing numerous emerging challenges in the global competitive environment.
Eating healthy meals at home can cut your food budget drastically. When you consider that a healthy and satisfying meal can be prepared for less than $30 for 4, it is difficult to imagine that a run through a drive thru for the same cost is the best option ("Eating at Home Vs. Eating Out. 4 Compelling Reasons To Cook Your Own Meals.", 2017).
