Laws and legal constrains which affects the businesses above are:
• Consumer Right Act came in place at 1 October 2015, meaning that consumer can buy and businesses can sell to them with confidence, also when problem arise, disputes can now be sorted more quickly and cheaply.
• Equality Act come to place in 1 October 2010, The Act simplifies strengthens and harmonises the current legislation to provide Britain with a new discrimination law which protect individual from unfair treatments and promotes a fair and more equal society.
• Data Protection Act 1998, this law protects the consumer from unfair use or mishandling of their personal data, businesses must ask permission to send to send futures offers, also the consumers have the choice
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For example, legal constraints determine how they produce (e.g. Health and Safety and Product Safety laws.
Both businesses need to make sure that marketing activities are within the constraints of the law, as we know the consumer protection law has strengthened in recent years, this apply to both businesses for example, if any faulty goods are return by the customer they need to replace it or refunded.
Both businesses need to abide by Equality Act 2010 law which says all customer are entitled to fair treatment and honesty from business they deal with therefore, businesses cannot use aggressive sales tactics or use dishonest promotions.
For example, if hotel advertise that they offer a 3- star service but the hotel offers instead very poor qualities of room and service this can be catalogue as Sales of good Act 1979 where the law says that product / service should be as described.
Both businesses will deal with online ordering and online booking system therefore, Consumer Protection Regulation 2008 come to place to protects the customers regarding personal details, the details need to be used only for the purpose, businesses are not allowed to give details to any third party