ipl-logo

Explain What The Inverted Pyramid And How Is It Released

679 Words3 Pages

1. Explain what the inverted pyramid is and how is it used in press releases? The inverted pyramid is a traditional news reporting style that`s design to communicate the most important and relevant information at the beginning of the news story and information of diminished importance as the story progresses on. The most important information should be communicated in the first one or two sentences. When submitting a press release to a media professional, he or she will only read a few lines and before deciding whether to read on or to toss it and throw it away! When using the inverted pyramid one, must make sure the reader can and will understand his or her subject quickly. The press release should be the most important and basic information …show more content…

There are several different types of releases - compare the similarities/differences between two of them. The difference between a social media press release and the more traditional release. A social media release is not fluffy paragraphs of hype or inflated content. Its more succinct stories with bulleted information, quotes and interactive content that includes podcasts video, hyperlinks and high resolution of images. Traditional news releases can be search engine optimized with hyperlinks and key words. Both have similarities in a different the one probably won`t understand but both have hyperlinks and provide if needed in the release. 3. How do public relations' professionals address their diverse audiences? (How do we get our messages to the various …show more content…

In class we discussed some specific audiences and their demographics (Baby Boomers, Hispanics, African Americans, Generations Y & Z, women, seniors, LGBTQ), tell me about some of the demographics, we as public relations' professionals, need to know about these groups that will be helpful in what/how we communicate? Baby Boomers: Who are they? Well over the age of 65/seniors who are very luxury spending and leisure time. Love to watch TV. Are visual advertising and skeptical. Hispanics: According to the 2014 census 17% the population. The Hispanics may be the majority of the population by 2021/2022. Use smartphones and texts, Entertainment and Healthcare. Radio a popular medium of 97% tune in daily. African Americans: Extended families, TV primary media, Purchase power, enjoys talking on their smartphones, Suburbs’, are very trendy. 13% According to 2014 census. Generation Y: • Love electronic

Show More
Related

Summary: Shape Of Pyramid: Simulation

456 Words | 2 Pages

Lesson 1: Step 2 Country Shape of Pyramid: Prediction Shape of Pyramid: Simulation USA equal as it goes up Mostly equal as age goes up Brazil Equal at first then it decreases Big birth and thins fast

Read More

Unbanked Latinos Case Study

878 Words | 4 Pages

53% of 3rd Generation welcomes advertising targeted specifically at them as a Hispanic/Latino. in the same research report found that 65% of 1st, 2nd & 3rd generation dynamics reinforce the heart and humor. All 3 generations connected through these two elements that bind them together. cell phones and other means of electronic devices are used at a higher rate among Latino first and second generations (Latinos lost confidence in bank in several aspects Wells Fargo 2017 Suit:

Read More

Jerry Seinfeld Analysis

128 Words | 1 Pages

Audiences are the receivers of messages. Typically, companies or organizations are “pushing” information out to audiences – disseminating material without the goal of listening in return. A common example is when companies issue news releases. They have information about an event, an acquisition or a policy decision that is important for their audiences to know, but they most likely are not looking for those audiences to weigh in at the time of release – just like Jerry Seinfeld. He is telling us his jokes and humorous observations.

Read More

Outrage Industry: A Summary

763 Words | 4 Pages

The authors discuss branding and why it is important for news netrworks and political outrage personalities. Branding is important because it creates a trust based relationship with the « average » viewer. This idea of the « average viewer » is critical because it represents the majority of white male correspondants who dominate the industry. There is an underlying belief that these white males represent the majority and speak on issues that matter the most to those chosen group of people. These men, speak on issues that most people of this group are afraid to talk about in public, due to the fear of being labeled as ultra-conservative, racist, sexist,etc.

Read More

Analyzing Lumber 84's Super Bowl Advertising

1364 Words | 6 Pages

Communications and marketing require the communicator to address multiple audiences and determine their behaviors, psychographics, demographics, among many other factors. Thinking about multiple audiences before the creation of communications messages allows the communicator to determine what messages work best for each particular audience. Communicators face a time where audience reception is the most important factor in the communication cycle. No longer are audiences passive receivers of communication messages; rather, audiences play a prominent role in the production of a message’s meaning. Analyzing Lumber 84’s 2017

Read More

Is Our Economy David Brooks Rhetorical Analysis

528 Words | 3 Pages

America’s Overlooked Economy The United States is known for training world class athletes. America comes out on top when our athletes compete on the national level. Likewise, this is the case when David Brooks defines our current economic standing. “Is Our Country as Good as Our Athletes?”

Read More

1920s Vs 2000s

574 Words | 3 Pages

Silent films, jazz concerts, sports, dancing marathons, radio entertainment. Video games, cable TV, digital movies, apps, internet. Any of these sound familiar? The first characteristics belong to the Silent Majority, which is the generation that lived in the 1920s. The other ones pertain to the Millennials, this generation consists of people born in the late 1980s all the way to 2000s.

Read More

Latino Mental Health Case Study

675 Words | 3 Pages

• Latino and Hispanics are the largest growing minority in the nation (US Census Bureau, 2012). • In 2010, 36% of the total Latino and Hispanic population

Read More

Stereotypes And Underrepresentation Of Latinos In The Media

1374 Words | 6 Pages

Latinos are also one of the largest minoritized groups in the U.S., making up 18 percent of the current population. However, despite their large population, they remain the most underrepresented

Read More

Hispanic Population Research Paper

307 Words | 2 Pages

The United States Census Bureau recently reported that the Hispanic population is becoming the largest ethnic minority in the country. For example, in 1980, Hispanics made up 6.4 % of the total population in the United States (US); and in 2000, the Hispanic population grew to over 12.5 % of the total population in the United States (US). It is projected that European Americans will numerically become a minority in the upcoming years, and that the Hispanic population will constitute 31 percent of the nation 's population by 2060, making the United States (US) the second largest Hispanic population following Mexico (citation A5). States, like California and Texas, can be used as an example for this shift already occurring. It is apparent that

Read More

Hispanic Stereotypes

1621 Words | 7 Pages

Often being ignored or rejected, the Hispanic community suffers a bad perception from the Americans and is many times associated with the stereotypes that they have especially regarding unemployment, education and crime rates. While in reality, Hispanics are completely different from these beliefs and wage an everyday fight in order to live their American dream, it is important to make clear what this minority is actually facing from an economic point of view. Fifty-six million. This is the number representing the Hispanic population of the United States in July 1, 2015. This makes people of Hispanic origin the nation’s largest ethnic or racial minority by being more than seventeen percent of the nation’s total population.

Read More

Assess The Process And Rate Of Success For The Media When Targeting Its Audience

867 Words | 4 Pages

Much of mainstream media focuses on targeting its audience. The ways of targeting their audience occur through many of the following ways: social media, tabloids, magazine stands, Internet, television, etc. What is the process and rate of success for the media when targeting its audience? The effortless way to spread a quick message or idea is through the media. Through the use of social media, many companies and advertisers set their agenda to target the audience through the use of statistics, pictures, sounds, and color or realistic appeal.

Read More

Asian Immigrants Migration

165 Words | 1 Pages

Their population will continue to grow and they can estimate it to be forty-one million by 2050. The future growth will come from immigrants arriving after 2005 and their descendants. New immigrants seem to be on a decline while births are part of their growing role. This group is the highest income, best educated and

Read More

In Defence Of The Igeneration By Renee Wilson

658 Words | 3 Pages

In her essay “In defence of the iGeneration,” Renee Wilson argues that today’s technology has benefitted not only the students, but also the generation as a whole. The advancement in technology allows for change, innovation and creativity that result in one of the best generations yet. Although Wilson generalizes today’s iGeneration, she succeeds in providing a compelling argument. Much of her argument is supported by scientific evidence and personal experiences that demonstrate the ability of the iGeneration to accept change and provide self-actualization. Wilson’s use of generalizations reveals a degree of disconnect between the current iGeneration and previous generations.

Read More

Essay On Modern Journalism

1196 Words | 5 Pages

The publication businesses grow in remarkable number and opened employment for careers that are useful in these businesses. Commercial changes have impact not just to the economy but to the society as a whole. Such is always been the case through the entire development of the journalism profession which includes 19th-century development. Journalism has been evolving into many transformations as a commercial endeavor, profession, and socio-technical phenomenon (Carlson & Lewis, 2005). Change has accelerated in the past years which affected some practices in our daily lives.

Read More

More about Explain What The Inverted Pyramid And How Is It Released

Related Topics

Open Document