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Explain What The Inverted Pyramid And How Is It Released

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1. Explain what the inverted pyramid is and how is it used in press releases? The inverted pyramid is a traditional news reporting style that`s design to communicate the most important and relevant information at the beginning of the news story and information of diminished importance as the story progresses on. The most important information should be communicated in the first one or two sentences. When submitting a press release to a media professional, he or she will only read a few lines and before deciding whether to read on or to toss it and throw it away! When using the inverted pyramid one, must make sure the reader can and will understand his or her subject quickly. The press release should be the most important and basic information …show more content…

There are several different types of releases - compare the similarities/differences between two of them. The difference between a social media press release and the more traditional release. A social media release is not fluffy paragraphs of hype or inflated content. Its more succinct stories with bulleted information, quotes and interactive content that includes podcasts video, hyperlinks and high resolution of images. Traditional news releases can be search engine optimized with hyperlinks and key words. Both have similarities in a different the one probably won`t understand but both have hyperlinks and provide if needed in the release. 3. How do public relations' professionals address their diverse audiences? (How do we get our messages to the various …show more content…

In class we discussed some specific audiences and their demographics (Baby Boomers, Hispanics, African Americans, Generations Y & Z, women, seniors, LGBTQ), tell me about some of the demographics, we as public relations' professionals, need to know about these groups that will be helpful in what/how we communicate? Baby Boomers: Who are they? Well over the age of 65/seniors who are very luxury spending and leisure time. Love to watch TV. Are visual advertising and skeptical. Hispanics: According to the 2014 census 17% the population. The Hispanics may be the majority of the population by 2021/2022. Use smartphones and texts, Entertainment and Healthcare. Radio a popular medium of 97% tune in daily. African Americans: Extended families, TV primary media, Purchase power, enjoys talking on their smartphones, Suburbs’, are very trendy. 13% According to 2014 census. Generation Y: • Love electronic

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Audiences are the receivers of messages. Typically, companies or organizations are “pushing” information out to audiences – disseminating material without the goal of listening in return. A common example is when companies issue news releases. They have information about an event, an acquisition or a policy decision that is important for their audiences to know, but they most likely are not looking for those audiences to weigh in at the time of release – just like Jerry Seinfeld. He is telling us his jokes and humorous observations.

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Often being ignored or rejected, the Hispanic community suffers a bad perception from the Americans and is many times associated with the stereotypes that they have especially regarding unemployment, education and crime rates. While in reality, Hispanics are completely different from these beliefs and wage an everyday fight in order to live their American dream, it is important to make clear what this minority is actually facing from an economic point of view. Fifty-six million. This is the number representing the Hispanic population of the United States in July 1, 2015. This makes people of Hispanic origin the nation’s largest ethnic or racial minority by being more than seventeen percent of the nation’s total population.

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