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External And External Environmental Analysis Of The Tsogo Sun

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2.3 The Current State
The external and internal environment has to be analysed.
2.3.1 External environmental analysis
The external environment takes into consideration the various factors that have an effect on Tsogo Sun but are out of its control. Each factor can have a positive or negative effect on Tsogo Sun. If the company does not plan for external environmental changes the Company may miss an opportunity or suffer a setback. The researchers will conduct a PESTLE analysis to determine the external factors influencing Tsogo Sun which will consider the political, economic, social, technological, legal and environmental aspects.
2.3.1.1 Contextual environment
Political and Legal In Finance Minister Nhlanhla Nene’s medium term budget for October the focus was strongly on that National Government is working closely with metropolitan municipalities to invigorate urban development. With South Africa facing two vital challenges of higher growth and more labour intensified growth, more thought is needed on how to manage South Africa’s cities in ways that encourage more investment, innovation and growth. (Joffe, 2015)
The Democratic Alliance (DA) is the ruling political party in the Western Cape. The vision for the DA in the Western Cape is one that has a vibrant, innovative and sustainable economy characterised by growth, employment and fair opportunities and built on the full potential of all. (DA, 2015)
In the DA tourism budget speech for 2015 the DA has commited to promote
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