External Factors Affecting Coca Cola Essay

1.1 Explain the importance of external factors affecting Coca-Cola Company.

Introduction

The coca cola company was invented in 1886 in New York Habour. Like people who make history, John Pemberton of Atlanta pharmacy, was motivated by simple curiosity and one afternoon he enthused up a fragrant caramel – colored liquor and he carried it out after it was done. He put it on sale on a few doors down to Jacobs’s pharmacy for 5 cents on 3p a glass. A Pemberton’s bookmaker, frank Robinson named this mixture as Coca-Cola and wrote it in his unique script. Since that day Coca-Cola is written in the same way. History tells that in the first year Pemberton sold out just nine glass of Coca-Cola a day. After a century the Coca-Cola Company produced more than ten billion gallons of Coca-Cola liquid.

Mr. Candler became the Coca-Cola first president and a pioneer to bring real visualization to the business and to the product.
Both small town and big city crowd enjoyed carbonated beverages till the 1960s at the local soda seller drug store. On April 23, 1985 the “New coke” formula was released, the products of the Coca-Cola Company sold more than one billion syrups per day.
There are many external factors that are affecting the Coca-Cola Company. Among these factors are; Political, Economic, Social, Technological, environmental and Legal factors that are affecting the coca cola company. These are known as PESTEL or PESTEL model. PESTEL analysis is the external environmental factors that can and will affect the organization. It can be new rules, regulations and laws, also the trade barriers, demographic changes and the changes in the government policies etc that can affect the organization.
The following can be the factors using PESTEL model which are as follows;
Political