There are many forces in the external business environment that could affect trade of FGL between Canada and Japan. The main ones are economy changes, threats from competition, government regulations, political factors, customers, public opinion and the industry itself. Economy changes can either help or hinder Webster Inc. plan for international expansion in the situation that if the economy is on the rise, the Japanese people will be more willing to buy the FGL and accept it into their trade economy. If the economy is bad, Webster Inc. will have to accept the fact that there is a good chance that their plan for international expansion will fail. Threats from competition could hinder Webster Inc. plan for international expansion as well. If