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Exxon: Business Level Strategy

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Business level strategy Focusing on its core competencies—strong R&D platform, vertical integration, product diversification, economies of scale, disciplined approach to investment and cost management, and operations excellence— Exxon satisfies various consumer needs and maximizes its shareholder value. Business-level strategies enable Exxon to provide value to customers and gain a competitive advantage by exploiting core competencies in all the aspects of Oil & Gas value chain ranging from crude oil and natural gas production to refining the oil and gas, transportation, marketing of petroleum products, and trading of products. Current position as the world’s leading oil & gas company, Exxon is a major player in the conversion of hydrocarbons …show more content…

Exxon exercises unique geoscience capabilities and understanding of the global hydrocarbon endowment to identify and prioritize all quality resources in a cost-effective manner. Exxon’s strategy is a cost leadership strategy in the upstream segment by outperforming the competition—creating a comparable value at low-cost—using core competencies: industry-leading technology and capabilities, disciplined approach to investing and cost management, and operations …show more content…

As a major oil & gas company, ExxonMobil operates in three market segments: upstream, downstream and chemicals. ExxonMobil 's mission is to be the premier petroleum and petrochemical company in the world. To deliver on that mission requires each of the three market segments, upstream, downstream and chemical, to be premier among their competition. Overall Corporate Strategy With relentless attention to the operational excellence, safe, reliable, efficient operations and reducing the risk by applying the highest operational standards is embedded in ExxonMobil 's culture. Systems are deployed consistently with high standards to be the best in class for the operational performance. Continued long-term focus on maximizing profitability and returns from every asset is key for all the business segments. This long-term approach has positioned each of Exxon’s business to be at the top of their respective areas of competition, which allows Exxon to maximize long-term shareholder

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The petroleum market rose in 1859 after former rail director Edwin Drake successfully unearthed an oil well with his own oil drill. After this breakthrough, investors realized that oil sites made more financial sense than whaling voyages. Whaling was dangerous, time-consuming, and expensive—while often yielding no profit. But oil drilling was generally risk-free, would not cost anyone’s life, and was more likely to yield something profitable with the reliability of Drake’s oil drill. Consequently, many whaling ports lost their funding to oil sites, and kerosene replaced whale oil as America’s leading natural resource.

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