Facebook Breach Of Privacy

Mark Zuckerberg (Part III) Mark Zuckerberg, the CEO of Facebook, has numerous external and internal forces impacting his ability to adequately do his job in the most effective way possible. To begin, Facebook, at its inception, was a revolutionary way for people to connect in a way that had never been seen before. It was at the cutting edge of communication for years, but as in every facet of life, there is competition. Social media newcomers, such as Twitter, Snapchat and others have caused a great deal of difficulty for the older platform. This competition has caused Facebook and its CEO to "push the envelope" as it were, with somewhat questionable results. One key issue is that of advertisements, or targeted advertisements. This is a process where, based on your search history, Facebook would display ads catered to you as a user. However, most users have felt that this is a major breach of privacy, and that Facebook

It is with any company, that change is necessary with time, and Facebook can undoubtedly rebound from these recent setbacks. Facebook is the preferred social media tool for millions of users, and despite the recent scandals, that has not changed. However, moving forward, greater transparency with its users is paramount to maintain trust, and their continued use of the site. It is with greater transparency of their practices that trust can be regained, and then Facebook can compete with the new social media platforms. It is only with this idea of complete transparency, especially from Mark Zuckerberg, that Facebook has any chance of surviving this turmoil unscathed. Another key tool that could aid Mr. Zuckerberg and Facebook is that of an admission of failure. While Mark Zuckerberg did, in a sense apologize for his company's role in the breach, a formal admission of guilt and apology from him would go a long way for assuaging the public's uneasiness regarding him and his