Mya Meyers Mrs. Sallie Butler ENGL111 20 June 2023 The Most Well Written Article The article “Shitty First Drafts” is written by Anne Lamott, as she shares her personal experience and knowledge on the highly complex processes of writing, giving emphasis to the importance of utilizing and accepting the fact that first drafts are not going to be perfect. Throughout the text, Lamott uses several rhetorical choices to talk with her audience, which includes the use of logos, pathos, and ethos. These devices help shape this article into the single best and most well written source as talking directly with her audience allows her to maintain a constant and open connection.
Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,
Advertisers create false realities and exaggerate the abilities of their products in order to attract
In today’s society, perfection seems to be the only way to get recognized for anything. Proactiv depends on this belief to sell their product. They rely on advertisements that are heavily coated in ethical, emotional, and in some cases, logical appeals. Ethical appeals can be found in all of their ads, with the use of the clear-skinned celebrities that cover every ad that Proactiv puts out. Most of these ads are placed in magazines and on websites that cater to the teenage and young adult age group.
MagnaSoles The mock press release from The Onion imitates the techniques used by marketers to convince consumers to purchase ineffective products. The article carefully demonstrates the degree of manipulation and persuasion used in advertisements today through the use of a satirical tone. The hyperbolized depiction of advertisements through false scientific sounding literature, faulty testimonials, and faulty logic highlights the naïveté of consumers towards advertisements.
The chapter “Cultivating Gratitude and Joy: Letting Go Of Scarcity And Fear Of The Dark” in the book The Gifts of Imperfection by Dr. Brené Brown, pushes readers to let go of fear and scarcity. The author encourages oneself in order to experience joy and gratitude they must first let go of the fear and scarcity that is keeping them from reaching joy and gratitude. She quotes, “Every time I came too close to softening into sheer joyfulness about my children and how much I love them, I’d picture something terrible happening; I’d picture losing everything in a flash.” Although we cannot help, but think about the worst thing that can happen. It will begin to get in the way and distract us from what truly brings oneself joy and gratitude.
Emotions and insecurities of women are played with in cosmetic commercials. By the end of the commercial, many women’s only hope is to look as perfect as the beautiful women in the
Horace Miner in 1956 wrote the satire piece, "Body Ritual Among the Nacirema" describing the natural human in the 1950s as a tribe that were obsessed with what their bodies looked like going to the what seems as the extremes for perfection. Two of these satires were the "shrines" which in short are bathrooms and describes going to the bathroom as, "the rituals associated with it are not family ceremonies but are private and secret. The rites are normally only discussed with children, and then only during the period when they are being initiated into these mysteries. " The underlying belief to why the bathroom is kept a secret to others it’s a way that a human can get the "disease" and ugliness out of them without facing anyone. Miner talks about the medicine cabinet behind a mirror describing it as box or chest built into the wall.
The provided satirical article by The Onion, published in 1999, sarcastically demonstrates the falsely scientific appearing nature of today’s advertisements. The provided article comes off as relatable to the normal middle class consumer audience of the well known satirical humorous newspaper, because it is the middle class for which these advertisements are made, and also the ones most affected by these advertisements daily. Moreover, the internet’s quest for some laughing stock also contributed to the high interest in the topic of pseudoscience, and pseudoscientifically advertised products. While satisfying this thirst, the article also satirizes the use of such marketing strategies using wittingly crafted, fake, and scientific sounding terminologies,
The tale of Apollo and Daphne is an ancient fable from Greek Mythology that tells the story of Apollo and his desire for the nymph Daphne. The renowned Roman poet Ovid retells this mythical story in his epic poem titled Metamorphoses. Known for his comedic style and infatuation with love poems, Ovid’s works are vastly different than his colleagues. Ovid made an effort to distance himself from the traditional epic poems involving a hero and his journey such as Virgil and The Aeneid. Contrastingly, in Ovid’s Metamorphoses, there is no protagonist hero or narrative unity.
The first one is that it “showcases the product and its qualities.” This advertisement is for Cover Girl’s new Outlast Stay Luminous Foundation. Like some products such as teeth whitening strips, their ads show you how your teeth will look after using their product, this ad shows you how your skin will look while wearing this product. This product will make your skin look flawless and make you feel flawless while wearing it. Another strategy talks about how you feel if you use it and how others will feel if you don’t use it.
In fact, one notorious company for using logical fallacies in their advertisements is Proactiv. Thus, the Proactiv commercial featuring Lindsay Lohan that aired on TV a couple of years ago is a precise example of the appeal to authority, bandwagon, and plain folk logical fallacies being used to get their product sold. In the commercial, Proactiv uses an appeal to authority to earn an individual’s trust. To clarify, this logical fallacy is used when a company or brand hires a popular celebrity or a person with “authority” to advertise and express how beneficial a product is.
In 2013, Victoria’s Secret launched a campaign advertisement called “I Love My Body”. When I first heard about it, I was excited to finally see some positive body image promoted by VS. However, the advertisement was the complete opposite of what I had expected. This advert was created to promote and persuade females of middle to high economic status from young adults to middle age to buy the seven styles of products from the lingerie collection Body by Victoria, as well as to promote self-acceptance.
Your decisions to comply with society’s view of “beauty” are no longer subconscious, but rather are more conscious-driven decisions. Barbie’s slender figure remains idolized; however, it has evolved from a plastic doll to a self-starving model that is photo-shopped on the pages of glossy magazines. You spend hours in front of a mirror adjusting and perfecting your robotic look while demanding your parents to spend an endless amount of money on cosmetics and harmful skin products to acquire a temporary version of beauty. Consider companies such as Maybelline, which have throughout the ages created problematic and infantilizing campaigns and products for women. More specifically consider the “Baby Lips” product as well as the company slogan, “maybe she’s born with it, maybe it’s Maybelline,” that reiterates the male notions of beauty to which women are subjected.
This advert re-enforces hegemonic views of gender and the female image. The body shape of the women changes. The first woman is a woman who doesn’t fit the hegemonic, cultural stereotype of beauty. She is slightly heavier-set than the next two women. Dove states that their product will make women look more beautiful, the before product is less ‘skinny’ than the later products.
