The media text I want to analyze in my full report is Food, Inc. (2009). Food, Inc. is a documentary film meant to showcase the faults in the American food industry and persuade viewers (consumers) to change the way they eat and to buy products from companies “that treat workers, animals and the environment with respect”. The film utilizes interviews from various kind of people such as farmers and food safety advocates to persuade viewers to make a change with their relationship with food. However, some of the claims that the interviewees make are questionable. Three specific tactics (fallacies) used in the text that I found to be questionable were, hasty conclusion, freeloading term and popularity. Although the interviewees used different