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Coco Chanel Fashion Trends

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Throughout the history of fashion it is known that every decade creates a symbolic fashion statement within that time period. In the middle of the twentieth century, from 1939 to 1945 a devastating outbreak of the World War ll took place. This period of time saw many aspect of change including effect of war on the design aspect throughout society. Fashion design was a large impact in World War ll, with a great influence on how people dressed and how it reflected their identity. The war created an end to extravagant clothing, and replaced by clothing that was more practical and durable to withstand the stresses of life during this period of time. Throughout this era there was a great majority of uniformity amongst the population all over the …show more content…

Leading up to World War ll the most well-known name in fashion was Gabrielle “Coco” Chanel. Chanel’s designs “free[d] the restraints of the heavy corsets and binding undergarments that exemplified the time” (Mason 47). Chanel was the creator of the first “Little Black Dress” which is still seen as a must-have in women’s wardrobes. The international economic depression of the 1930s and the outbreak of World War ll forced Coco Chanel to close her business. She didn’t return to fashion until 1954 when she made a comeback with her signature Chanel Suit and her famous Chanel No. 5 perfume. Coco Chanel contribution to fashion in the 1920s and 1930s left a lasting mark “on the fashion world in the ways of fabric choice, liberation of movement in clothing for women, and designing completely out of the box” (Mason 50).The silhouette for women’s fashion shifted from the masculine outline to a more feminine look. “Rounded shoulders, long spreading skirts, V-necks, narrow waistline, flouncy hats, high heels and bright colors” became the major characteristics of women’s fashion until new designer, Christian Dior. Dior made skirt hemlines that “hung just below the calves” which was reminiscent of the war (Craig 14). This became known as Christian Dior’s New Look. What was revolutionary about his designs was his excessive use of luxurious fabrics and time-intensive labor” (Craig 15). The New Look was the major change in the late 1940s that took place in women’s fashion as it changed from a simple and utilitarian look to a “soft, feminine and decidedly romantic image”(Craig

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TITLE ¨The gal who defied dior¨ Claire McCardell, Fashion trailblazer THESIS In 1905, the world didn't realize that a fashion trailblazer had just been born, ready to promote ideas that no one in history had ever practiced in fashion: comfort, practicality, and equality. Claire McCardell put a spotlight on clothes that men had designed for women and showed how they could be changed for the better. Think of clothes you have seen before in people's closets, things like spaghetti strap tank tops, casual full-length skirts, practical swimsuits, and flats.

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There was a decade of economic prosperity following the conclusion of World War Ⅰ. This time was called the “Roaring Twenties”, because of the ebullient, unrestrained culture of the decade. Before this era, the Victorian attitudes toward dress and etiquette were still prominent, and were the main influence on women’s clothing. Women’s bodies were fully covered, as floor-length dresses were the norm and waists were cinched, tight due to the corsets that were still an accompaniment to most women’s outfits. When the 1920’s hit, however, dresses got shorter, painful corsets were cast aside, and some women even began wearing sports clothes.

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She brought the A line dress to popularity, the pillbox hat, and Chanel suit. Jackie Kennedy forever left her mark in the fashion world. “When a woman is glamorous, it often stops there. With Jackie, it stopped with her big sunglasses and jet-setting image. But there were a lot of brains under that pillbox hat,” said Tina Santi Flaherty, author of What Jackie Taught Us: Lessons From the Remarkable Life of Jacqueline Kennedy Onassis”.

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Chanel was a french fashion designer who most often consider the creator of the “flapper look”. She took inspiration from men clothing and she strived for the same thing they did. Chanel's goal was to make clothing for women comfortable while stilling being fashionable, she freed women from corsets and heavy dressed and invented the loose-fitting little black dress (Spivack, The History of the Flapper, Part 5: Who Was Behind the Fashion?) .

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With World War I coming to an end in late 1918, the country was focused on having a good time. Because of this, fashion went from tight and constricting clothing to unfitted clothing. Dresses became looser, with hemlines rising to knee length (Pendergast et al. 715). Dancing was also a large influence on fashion. Tassels, fringes, floaty layers and feathers became part of the dresses, to draw attention to the movements of the dances, and the shiny fabrics emphasised the dancers (Thorton).

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After World War I, women’s fashion took a turn and prospered into an exciting and new vibrant style. Society previously held tight boundaries on how women should dress. There was no law to the way they could dress, but simply that their morals were tighter and they had an unspoken, common knowledge before the 1920s of how women should dress appropriately.

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The 1920s influence is still seen in today 's culture, many people still embrace the 1920s as an age of great change and individualism. This age made woman who they are today, not only through fashion but by breaking down barriers to new forms of lifestyles not discovered by the common people. Not only was fashion used to express the rebellious lifestyle but today it is used to express who people are and where they come from as in what their occupation is as well as gender and race. Without the fashion of the 1920s fashion would be but a synonym for clothing and would have no meaning or power towards it. Therefore the 1920s was the most influential time period for men and woman’s fashion but mostly woman’s fashion because it broke boundaries so that women could succede

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In the 1920s fashion was a movement of freedom with flappers, bobbed hairstyles and using art as a fashion statement. “Fashion should be stylish and fun,” (Twiggy). In any decade fashion was a way of saying something. One of the women’s careers was being in the fashion industry.

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‘Flapper Women’ were introduced as a way to challenge the disadvantages and restraints to being a woman. This lead to a fashion revolution in their clothing: smaller corsets, the introduction of bras, higher hemlines, and new, more interesting patterns - many of which we still see on the runway today. Overall, the results produced included a major social attitude shift, a more open-minded approach to the identities of women, and finally, the designs of this era were so forewards-thinking that they have resonated down to the present day. The growth of the liberated fashion era in the 1920’s played a big role in cultivating the society we live in

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Her rough childhood was her a big challenge but because this was before she began her business it only made her stronger for when she entered the highly critiqued world of fashion. The lowest point for Chanel’s company was in the 1930’s during the depression and world war II. Coco Chanel along with many other companies lost all their money and were forced to shut down. Chanel had to close her stores and fire all of her workers. During this time Chanel thought it was not a time for fashion.

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Chanel was never interested in the overdone style of the early twentieth century. She instead wore cut down versions of her boyfriend’s clothes. Simple and trimmed, Chanel had no time to fuss with the status quo. She bronzed her skin, cut her hair, dressed like a man, and dared to ride horseback like a man would, rejecting the socially proper way of side saddle. She did not stop in the creation of her debut fragrance “Chanel No°5”.

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France has been known as one of the important part of the fashion industry as it is in lead along with other countries due to its great reformation. One of the elements that France has been important to the Fashion industry is there are plenty of great fashion designers had been produced in the country itself. Those designers had produced modernist designs thus made a fashion revolution. According to Mcdermott (1997, p. 8), the ideas of Modernism ushered in a demand for simpler, streamlined ideas which suited the new spirit of the times. The 3 most influential French designers in Fashion industry during the Golden Age of French Fashion which is between 1920s to 1930s such as Gabrielle “Coco” Chanel, Jean Patou and Elsa Schiaparelli had brought a whole new concept of ‘Fashion’ by producing their daring and unique designs.

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Early life One of the most recognize fashion designer Coco Chanel was born Gabrielle Bonheur Chanel on August 19, 1883, in Saumur, France. With her trademark suits and minimal black dresses, Coco Chanel made immortal designs that are still mainstreaming today. She herself turned into an abundantly venerated style symbol known for her basic yet complex and sophisticated outfits matched with awesome extras, for example, a few strands of pearls. As Chanel once said, “luxury must be comfortable, otherwise it is not luxury.”

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HISTORY Chanel was founded 1910 in Paris, France and it is a high fashion house that specializes in haute couture, which means expensive clothes or fashion pieces produced by leading fashion houses, and ready-to-wear clothes, luxury goods and fashion accessories. Gabrielle Chanel is the founder of Chanel, she gained the nickname Coco from her time as a chanteuse or a female singer. As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewelry of simple design, that replaced the over-designed, and constrictive clothes and accessories of 19th century fashion. The House of Chanel is known for the "little black dress", the perfume No. 5 de Chanel, and the Chanel Suit.

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Fashion never remains the same and with the advancements in technology fashion has become even more wavering. Fashion is highly influenced from the social, technological and economical changes. A series of events that replace current societal patterns with the

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