Fashion During the 1970s polyester was the material of choice and there were bright colors everywhere. Men and women had tight jeans and around 1973 high cut boots and low cut jeans began to be popular amongst women. A popular fashion choice for men was platform shoes and low rise bell jeans.The tracksuit was also a pretty popular choice but it was more associated with the 80s but it was used during the 70s too.. Some popular accessories was sunglasses, necklace, and chains. Famous Politi The 1970s was pretty turbulent. In some ways the 1970s was a continuation of the 60s. Women, African Americans, Native Americans, gays and lesbians and other marginalized people continued their fight for equality and many other Americans joined