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Swot Analysis Of Checkers

1645 Words7 Pages

Checkers – Redesigned fast food flavours
Fast food or food on the go is one of the fastest growing industries. A conventional fast food restaurant will have a walk up counter and/or drive-thru window to place order and pick up food without long wait. They are popular because they serve filling foods that taste good and cost less. For years such diners dominated the casual restaurants or eat ins. The launch of Checkers was a step above these restaurants. Their double lanes drive in and dine in restaurants models brought in more casual and a vibrant approach. Their appetizing yet simple menu offered at reasonable prices gave many existing brands a tough competition.
Checkers is the one of the largest chain of double drive-thru restaurants in …show more content…

There are numerous reasons for the popularity of fast food restaurants. Amongst the all two are the most important factors. Firstly is its convenient, low pricing and value deals make it affordable and popular. Secondly it is easily available without ant wait time. Fast food branches are very widespread and is available almost everywhere. People can eat food without searching for restaurants don’t have to wait for long for food to be prepared and served. It is also an alternate option for people who are working, are busy or in rush. Competitively fulfilling the above is Checker Diners. It was founded on the concept to provide Americans better burger and meal options. Checkers menu prices are competitive compared to other fast food chains. With their unique double drive-through and dine in options, customers don’t have to wait very long for their order to be processed. The most selling of Checkers is their amazing selection of burgers along with varied selection fries and delicious milk shakes. All these are at budget friendly price along with this they also offer many value deals and options to make personalized combinations to suit taste budgets and …show more content…

is the largest chains of double drive-thru restaurants operating under the name Checkers and Rally's restaurants in different states of United states. They took the fast food hamburger market by storm in the early 1990s. This led to fast build up and expansion of their business through out the country. Their high volume sale on double drive-through windows and low overhead costs dominated the burger market. The company’s perspective has always been to be the best nontraditional quick-service restaurant, exceeding expectations of customers, by offering quality products and a better

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