Fast Food Nation Ethos Pathos Logos

All research and argumentative writers use the tenets of rhetoric to persuade their readers that their point of view is correct. Eric Schlosser uses ethos to convince readers that American fast-food made dramatic impacts on advertising. In “Fast Food Nation: The Dark Side of the All-American Meal”, “Years ago sociologist Vance Packard described children as ‘surrogate salesmen’ who had to persuade other people, usually their parents, to buy what they wanted. Marketers now use different terms to explain the intended response to their ads — such as ‘leverage,’ ‘the nudge factor,’ ‘pester power.’ The aim of most children’s advertising is straightforward: get kids to nag their parents and nag them well.” The use of ethos in Schlosser’s book makes

Eric Schlosser uses logos to convince readers that American fast-food made climatic influences on the spread of diseases. Eric Schlosser writes, “ In about 4 percent of reported E. coli 0157:H7 cases, the Shiga toxins enter the bloodstream causing hemolytic uremic syndrome ( HUS), which can lead to kidney failure, anemia, internal bleeding, and the destruction of vital organs. The Shiga toxins can cause seizures, neurological damage, and strokes. About 5 percent of the children who develop HUS are killed by it. Those who survive are often left with permanent disabilities, such as blindness or brain damage. Children under the age of five, the elderly, and people with impaired immune system are the most likely to suffer from illnesses caused by E. coli 0157:H7. The pathogen is now the leading cause of kidney failure among the children in the United States.” The use of logos in Schlosser’s book makes his declaration better because he is using reasonable facts and statistics. Logos makes Schlosser’s claim persuasive and serious. Nowadays, Escherichia coli (E. coli) bacteria is becoming a well-known threat that can be caught by consuming contaminated food (raw vegetables and certain raw meats) or water. Ethos makes his argument reasonable because he uses factual data which is an honest method to sway someone into making their view the same as yours.