America's modern culture has been inundated with fast food restaurants. The now-iconic brands can effortlessly be spotted in parks, shopping centers, transportation facilities, and even health centers. The common individual grants trivial amounts of thought to this ubiquitous phenomenon, thus too often falling for the excessive advertisement fast food business have placed. Emulating the marketing techniques of Walt Disney the fast food industry has lured children to their insidious products since it's rapid spread. Award-winning Investigative journalist, Eric Schlosser provides extensive and profound research that emphasizes the adverse effects the fast food industry is causing the world. Through shocking statistics and vivid scenarios Schlosser's 'Fast Food Nation' is a powerful counter-argumentation to the …show more content…
Within the first part we are introduced to the "founding fathers" of the fast food industry; a group of high school dropouts with trifling business experience prior to their spontaneous success. A post-war Southern California is the setting for the commencement of most of this massive companies. The first chapter holds focus on Carl N. Karcher who's "life seems at once to be a tale by Horatio Alger, a fulfillment of the American dream, and a warning about unintended consequences"(Schlosser,2001). After moving from the rural midwest Karcher and many others start the fast food business. Influenced by the tremendous boom on automobiles, the entrepreneurs ambitions are soon met with success. The McDonalds brothers are the first to institute the assembly line into a restaurant, and sell their hamburgers at less price than any of its competitors.Their innovative system was soon adapted by numerous other restaurants.Eventually Kracher's company became Hardee's, and the Mcdonald brothers sold their business to Ray