E-commerce allows Fastfit to reach customers everywhere there is internet access without having a physical location. Furthermore, expanding into several markets allows Fastfit to spread the costs of doing business across more markets and customers. This reduces the cost of performing business less on a per-customer basis, which improves the likelihood of profiting by accumulating new customers.A disadvantage of expansion is that initially when FastFit invests money it’s other resources to launch an ecommerce sit, it will have less capital available for other business opportunities. Moreover, FastFit may find that it spread their resources and expertise too thin. For example, FastFit may think they have to expand because business is going