Introduction: Emerging market has some characteristics of developed market where there is an expectation of high growth and investments are generally categorised by high level of risk and possibly high return (Mody, 2004). Indonesia is one of the largest emerging markets for international businesses. Obtaining and collecting the reliable information from the emerging markets is very important as the markets are risk oriented (Costa et al., 2014). It is therefore a challenge to the business managers to reduce the risk by enhancing the quality of market information for decision making. Poor quality of information can lead to make an unfavourable decision for the businesses. Hence, it is very important to collect reliable market information. This report …show more content…
Introducing field teams can be helpful to reduce the risk of poor connectivity. Well-known field teams will have the knowledge and capability to get the correct data in a short period of time. However, field teams should be managed and supervised properly by the field managers. Spot checks by the field managers can help to get rid of the risks. If the collaboration of field teams is properly managed, the outcome of the research will be reliable. Those field teams later can increase the size of sample in order to identify customers’ needs suitably. Alternatively, companies can approach the researchers living in remote areas to work on a contractual basis (Kothari, 2004). Using focus groups to have a deeper understanding on the trend of regional market can be another way to overcome the risks. Instead of using online or telecommunication method, face to face data collection method will be appropriate as the technological infrastructure is poor. Qualitative research approach will be suitable for this purpose (Regan, 2017). (1,173 words)