THE IMPORTANCE OF STUDYING POPULER CULTURE AND IN RELATION TO THE CRITIQUES OF CAPITALISM AND PATRIARCHY
The very fact that culture came to be almost infinitely reproducible due to the development of techniques of industrial production posed considerable problems for traditional ideas about the role of culture and art in society . ( Benjamin:1973) When we look at the today’s world and our country,consumption desires and request pervades the whole of society. People are already
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Edward has also been a prisoner of consumption frenzy as each individual.He always takes care of his house and gets expensive furniture to be able to fill the void in his life .He is also suffer from insomnia.In the middle of the film , he meets Tyler Durden during a business trip.He is affected by Tyler’s crazy character and his unconcerned attitudes.After then, Edward moves to a large and ruin house of Tyler. Edward makes the philosophical and political discussions with Tyler and so is affected by the Tyler 's knowledge and personality, and then the two together they set up a fight club. This fight club becomes popular all over the country and the world in a short time. People who participate in this fight club is relaxed fighting with each other and they make sense of their lives.Tyler Durden has gained ideological identity although he is the leader of group.He says “Our generation has no great depression, no great war. Our war is spiritual war. Our depression is our lives”. We understand his words people how to destroy capitalism in terms of spiritual aspects. And also he says “ you are not your job, you are not your Money in your bank account” like words he draws attention to the capitalist system and consumer