Through the years, social media evolves through a lot of generations. It has been define in countless ways by different authors and researchers. Some argue that it starts from an early form of connection via email, while others think it as the recent form of social interaction on social media. (Husain, S., Ghufran, A., & Chaubey, D. S., 2016). But, according to Bankert (2014) “Social media is a tool that we use to build relationships, express opinions, spread knowledge, and connect with others”. In fact, social media allow us to basically connect through words, stories, photos, videos, and ideas. Moreover, Qualman mentioned that social media nowadays is very popular because both children and adults are engaged to it and it not only touches …show more content…
L., 2014) not only the individuals use social media but as well as the different organizations and companies to foster engagement and awareness, to promote their products and services to the social actors. Through the help of the top four different social media such as Facebook, Youtube, Twitter, and Instagram based on EB12, MBA (2015) promoting products and services would be more convenient. Facebook defined by Athena Information Solutions Pvt. Ltd. (2015), is a public figure to communicate directly to people and to share everyday activities of your life while Youtube on the other hand cited by DeCesare (2014), is “An excellent resource for online video”. Moving forward to Twitter which is “A public forum, content spreads more broadly than the private status updates posted on Facebook. Many people who aren't on Twitter see tweets in other places, such as scrolling across TV screens or embedded in news stories. Some nonusers also visit the site, viewing tweets on user profiles for example, but don't sign up. Done correctly, the numbers could help close the gap between Twitter's seemingly ubiquitous presence in media and its more niche user base.”. Koh, Y. (2014). Lastly, Instagram; “One of the most relevant mass phenomena in the era of social media, for having implemented a process of democratization of artistic photography, and the sharing of moments of everyday life” (Toscano and Patrizia,