Do you remember MySpace? Today, it is best remembered as a relic in the dust heap of social media history. Facebook came along and knocked the once mighty innovative social media king, owned by the mega media giant conglomerate, Newscorp, right off the thrown by 2010. (Hartung, 2011) Perhaps a similar coup is what Google had planned for Facebook, when it launched Google+, in June of 2011. Google was already the tech giant whose very name became the term to search something on the World Wide Web by saying, “Google it.” Google already owned YouTube, the most popular video posting site and by 2012 became the world’s largest email service with 425 million monthly active users. (Ludwig, 2012) So, a logical assumption that Google+ could become …show more content…
For many users, it were a one and done deal with Google + either after downloading Google Chrome as a browser or setting up a new laptop or PC. By 2015 Google eliminated the requirement to sign up for Google+ with its successful video sharing site YouTube. (Fingerman, 2015) The new Google+ is concentrating on the "Communities” and “Collections” placing them as the focal point, front and center, hoping to attract higher use. However, some contend that the more Google+ tries new invocations and changes the more turned off and confused users become. New Google VP Bradley Horowitz of Streams, Photos, and Sharing, at Google even admits to its folly with the confusing social media platform in a blog post shortly after taking the helm in 2015. (Kharpal, 2015) Perhaps the changes to Google+ make it less as a rival to Facebook by taking the focus off interaction with friends and focusing more on the parent company’s high point, finding useful content. Launched early in 2015, “Collections” are a way to let subscribers muster like-minded content together then share it with other users. While the older “Communities” section promotes users of similar interests to share "whatever you're into.” It can be anything such as favorite foods, teams, your photography, or the country of New Zealand, or practically anything else you can think is of interest to others. (Ingraham,