Final Essay

There’s no denying that technology has changed our society drastically. Today we are more connected than ever before. From the invention of email and the first mobile phone the way we connect and communicate keeps changing and expanding. According to Pew Research Center, a nonpartisan fact tank that conducts public online polling, demographic research, media content analysis and other empirical social science research, as of January 2014, 90% of adults in America owned a cell phone. In addition, as of September 2014, 71% of online adults had a Facebook (Pew Research Center). No matter where you go it’s likely you’ll see faces hovering in front of a cell-phone. Technology has become extremely prevalent and given us a global reach in terms of

Historically many forms of advertising relied on the literacy of customers. Common forms of advertisement included flyers, posters, and articles found in newspapers and magazines. With the Invention of the radio advertising, no longer relied on the literacy of its customers, allowing sellers to communicate through jingles and spoken word. Radio very quickly was a revolution in advertising and opened new windows for advertising much like the later inventions of television and the internet. Today social media and the internet are common places for advertisers to communicate with possible customers. According to Davia Temin a highly experienced marketing, media and reputation strategist, and communications coach, “social media is shaking up the entire ad industry”. Although the impact of social media is more likely to affect the non-purchase behaviors, non-purchase behaviors include sharing opinions that in turn creates exposure, knowledge, and attitudes to the brand, social media and the internet are still very important platforms for companies (Davia Temin). Social media is more likely to affect non-purchase behaviors because we as internet users have become desensitized to many methods of online advertising, such and popups and banners. Eye tracking services have found that consumers that familiar with social media and the internet rarely look at advertisements in the sidebars, much

Today our cell phones allow us to surf the web, check email, snap photos, and update our social media sites. Looking to the past the idea of blogging led social media to explode in popularity. As time goes on social media sites continue to grow and change and allow us a global span of communication. One of the first prominent social media sites was MySpace. According to business dictionary, the leading online business resource, featuring over 25,000 definitions spanning across critical business-related topics, MySpace allowed users to create a webpage where they could blog, upload videos and photos, and showcase their talents. Myspace allowed people to communicate with others in a multimedia format across the internet. In 2005 YouTube was created allowing anybody with internet access to upload videos. YouTube today is by far one of the most popular sites of it’s nature and allows sharing of news, educational videos, and person vlogs (video blogs) according to Alan Lastufka a YouTube collaborator and writer of the book YouTube: An Insider’s Guide. Today Facebook and Twitter are both available to users all across the globe and remain to be some of the most popular social networks on the internet. Sites like spotify and tumble continue to pop up filling niched in the online community and consistently provide brand-new ways for us to connect because anybody with internet access can use social