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Final Essay

1969 Words8 Pages

No Baudrillard, your view of media impact is too extreme because they still inform the public of important events which they need to make decisions such as information and knowledge. Media has turned into a compulsory segment of our lives. We have entered a time where we can scarcely think about existence without media. The initial images that comes to an individual’s mind when he/she hears the term media, is TV, or the Internet. In spite of the fact that we utilize media in the form of daily paper and radio still, it has a significant impact upon our thought processes. The main characteristics are all these things are imparted to the audience in an entertaining manner. The discussion establishes that masses are not silent (BAUDRILLARD, 1983). …show more content…

It has become fast, providing us with breaking news and captions of a main news or event. It assists in speedy communication. The internet websites provides one the opportunity to write one views regarding any event or social belief (Carson, 2014). The social media has reduced the gaps between cultures. It has assisted us in deconstructing the stereotypes that were associated with a culture. It assists in redefining and restructuring the previous stigmas. It provides the platform to reconstruct and understand the needs of an individual or a particular culture. It is media that provides the information to tourists that is required while travelling …show more content…

This convergence does not imply that the masses are neither ‘subject’ nor ‘object’ (BAUDRILLARD, 1983) rather they are the center of the ‘medium’ and occupying a central space of the discourse. The news is not a tool then, it is the central point of our thoughts. It collects the info, data, text, requirement and needs and gives the masses a choice to reflect accordingly and not to act like dummies. The media have a certain control upon the thought processes as Baudrillard (1983) discusses but, by control it doen not imply that the people are ‘possessd’ or mechanically manipulated by the political or dominant discourse (BAUDRILLARD, 1983). To sum up, media is the key for our though processes but, it is the choice of the individual that is important as opposed to the view that manipulates our thought

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