Final Essay

Music streaming sites have rapidly become a massive market in culture. Apple Music, Soundcloud, Bandcamp, and many many others have all tried to gain the most popularity by distributing media of big music artists in the industry. When searching for media streaming companies, one company in particular seems to stand out. Spotify was founded in 2006 in Stockholm, Sweden by Daniel Ek, the former CTO of an online game called Stardoll, and Martin Lorentzon, co-founder of a digital marketing company called TradeDoubler.

In winter of 2005, the duo spent most of their time working in Ek’s apartment. Even though it was winter, there were so many servers were running it reached 80 degrees in the apartment. Regarding how they came up with the idea of

The company introduced a paid subscription program where consumers can pay $10 a month in order to download and play almost anything, almost anywhere. Then, in the spring of 2010, Spotify teamed up with co-founder of Napster, Sean Parker to discuss music labelling. In the fall of 2014 the company announced a collaboration with Uber that allowed Spotify Premium users to play media during rides. Almost immediately afterwards, a family plan was released where a user could add additional family members for 50 percent off each individual. The spring after, Spotify made a partnership with Playstation Network that provided streaming music to users.

There were many reasons besides the design of the program that caused Spotify to grow at such a fast pace. Spotify made many smart moves and formed several partnerships with already successful companies in order to pull themselves up to the same level as those other companies. Some of the companies which Spotify had to best had their own competitive strategies that they used in attempt to dominate the market. Apple Music, Pandora, Google Play Music, and many others were up against Spotify in the music streaming scene. Most all services have a free trial or a 99 cent trial for one, two, or three months of their premium

The bar will continue to be pushed up and the people's’ needs for better and better products will continue to intensify. While companies all compete to satisfy consumers more than their competitors, certain companies will rise above others will clear advantages that appeal to their target audiences. In the current market, Spotify has a clear strangle hold on the music streaming market with more than a third of the market share and over two billion dollars in revenue. However the projected future of the media streaming industry predicts an even faster growth than that which has already occured. Music Business Worldwide expects paid music streaming to double by