Final Marketing Strategy Plan Marketing Environment Analysis Microenvironment: Company · The main departments of a typical manufacturing organization include the production department, investment department, marketing department, technical department, and human resources department (“Manufacturing Organizational Chart”, n.d.). · Most departments also have sub-departments. For example, the technical department is divided into smaller groups that work in product design and research and development (“Manufacturing Organizational Chart”, n.d.). · The marketing department would have to work with many other departments in the company, but it would have to work closely with the technical and production departments to ensure the product being designed and created meets the needs of customers. Additionally, the marketing department would need to understand the features or aspects of the product to be able to market it effectively. Since the product is a toothpaste that contains organic ingredients, it is important that the marketing department knows what these ingredients are so that they can use this information to market the product to consumers who are interested in organic products. Also, if any of the ingredients used are from local suppliers, this would be important knowledge for the marketing department so they could further …show more content…
If the company decides to pitch their product themself they must next find a store that would be a good fit for the product and from there search for the vendor applications for those stores (Larson, 2006). After completing the vendor application, the company should reach out to the company's buyer (if applicable) to arrange a time for them to look at their product or see a presentation about the product (Larson,