The organization I wanted to review for my final paper is a company that is originated in 1903 in United States called Harley Davidson Inc.” Harley-Davidson's purpose of fulfilling dreams of personal freedom is the foundation for the Company's core strategies, which include: • delivering high-demand, profitable products and premium retail experiences; • strengthening Harley-Davidson through agility and responsiveness to be a leader in the global marketplace; • extending the Harley-Davidson brand's reach beyond core customers and markets; and • cultivating great talent, leadership and culture to enable a sustainable future. http://investor.harley-davidson.com/phoenix.zhtml?c=87981&p=irol-reportsannual&locale=en_US&bmLocale=en_US The creation of this paper is based on the information researched from the financial statement analysis of Harley Davidson. We have …show more content…
The financial records reflect that 2014 was a great year in the financial performance of Harley Davidson Inc. This is being said because they managed to achieve double digit earnings and revenue. From to 2014 to 2015 there was a 1.3 percent reduction in product sales worldwide. It was reflected that in the United States alone there was a decrease in motorcycle sells at a record rate of 1/7 percent. As a result of this the projected 2015 budget expectations were overestimated and not met for that year that it reflected. Unfortunately even though there was an amazing number of sales across the United States the organization Harley Davidson market remained stagnant over the last two years “Sales remain well below the peak of 350,000 bikes in 2006, before the financial crisis.” http://www.industryweek.com/workforce/harley-davidson-shares-crash-layoffs-coming There were many reasons form this occurrence I will list a few that had such an impact on this drop from 2014 to