7-1 Final Project Milestone Three: Business Opportunities Danijela Malbasic Johnson & Johnson Business Opportunities: Likely Investment One of the world’s most competitive markets is healthcare market, at the same time it’s one of the hardest markets to enter. Being in healthcare I can see why this is the case. There are a lot of rules and regulations that you have to follow in healthcare as well as making sure you are following all of the governmental requirements. It’s easier said than done when it comes to releasing a new healthcare product to the public. Johnson & Johnson is one of those healthcare companies that have been in business over 100 years. Johnson & Johnson haven’t only being in business for over 100 years but they also have been leading in healthcare all those years and there is no sign of them slowing down in the future. Johnson & Johnson is constantly doing research on their existing and new products. They believe that they need to continue improving their products to stay on top of the market. …show more content…
They are also profitable in consumer brands, pharmaceuticals and medical divests. Johnson & Johnson is one of those brands that is known across the world as well as highly respected brands. Johnson & Johnson won’t have a problem bringing in a new product. Johnson & Johnson came up with a website (www.jnjinnovation.com) where customers can go and submit their ideas for new products or have to better their current products. This is a great way to have Johnson & Johnson consumer be part of their innovations. They have been using their website for over 40