For Financial Advisors, 6 Steps to Build a Winning Marketing Plan Under the current business climate, financial advisors may find it difficult to find leads and attract prospects to their business. It's not that the economy isn't performing well, but the whole industry has been blemished by some bad folks. As controversies continue to hound the financial services industry, marketing challenges abound for advisors. For many advisors, it's a tough act to juggle between being an advisor and being a marketer as prospects have become very specific with what they want from a financial advisor. Because they can no longer just push products towards prospects, advisors will need to educate more and promote less, and attune their message and their …show more content…
Educate and inform before you push products towards them, and with today's challenges, fulfill your purpose with more intensity. 2. Know your target market in and out What's your ideal target audience? What's their risk profile? Do you see any factors that could push them to invest or consider a loan? Would they have a need for your product or service, or what makes you think they should? Take time to study your prospect(s) to know if they're perfect candidate for your product or if a product is right for them. That way you won't have to work hard to sell to them. Prospects will buy the product if it truly meet their needs. 3. Differentiate from the others Prospects think financial advisors are all the same, so how can you stand out from the rest? You can start by establishing yourself more as an advisor than as a marketer. Provide information and solutions, educate prospects on options they could take, help them build a trusted and emotional connection with your business – don't just build sales or push