Film Critic on “Fire In The Blood” Movies are source of entertainment and knowledge. Each movie target some special issue related to society, business, governance, sports etc. Now a-days movies are made earn profit and not for public interest. But there are still some directors and producers who focus on public issues without bothering about the profit and loss. One of such was screened on Wednesday, 10th September as a part of our curriculum of BGS. Although it was more like a documentary it left a great imprint on my mind and made me think a lot about the issue that has been highlighted in the movie. The movie was “Fire in the Blood” released in 2013 and directed and written by Dylan Mohan Gray. This movie basically focuses on the issue …show more content…
The government for the people also doesn’t seem to be lucrative towards human lives. The main reason behind this is these pharmaceutical giants and their stockholders. The movie also points out the involvement of government and law as these companies run their monopoly only because of their exclusive Patent over the ARVs. They made profit out of there patents although the statistics show that in Drug Discovery Research government and public funded research contribute 84% but the drug companies contribute only 12%. This is the most shocking fact that movie highlights …show more content…
TRIPS supported the role that patents have played in maintaining higher drug costs for treatment of aids across Africa .Under this agreement no developing country is allowed to produce low cost drugs under patents. Again the monopoly of large companies started as they have major influence in implementation of TRIPS. Finally movie ends leaving behind the viewers with many questions to ponder upon “Who will save the HIV patients in higher stages of the AIDS?”,Will Pharmaceutical companies still run their monopoly?, Is there no such kind of thing called CSR?, Have government no control on these money making giants?. I suggest every person involved in business to watch this movie as it shows two face of humanity i.e. some fighting with system for public interest while some making money out of public need. This movie cleverly put these profit making giants in witness box and leave everything on the viewers to decide “What next?” After watching this movie just said that “These drugs are life for AIDS patients but profit pills for pharmaceutical